SALES LEADS LATAM: Johnny Rockets, AT&T, Cerveza Victoria
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Yahoo Inc might be rewieving Verizon Communications Inc final bids to buy its core business for US$5 billion.The deal would boost Verizon’s AOL internet business and give the company access to Yahoo’s advertising technology tools, as well other assets such as search, mail, messenger and real estate.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
AT&T is about to enter the world of programmatic TV with the launch of automated, self-service private marketplace Video Inventory Platform (VIP), a data-optimized TV and video planning tool.VIP is one of the first major ad products AT&T has released since its US$49 billion merger last year with DirecTV.
A summary of the most exciting recent news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
What: AT&T has announced DIRECTV Advertising Sales will now be a part of the AT&T AdWorks family under One Advertising Organization. Rick Welday was named President of AT&T
Reaching Hispanics at home or out and about, multiple screens and social media keep them tuned in. AT&T sponsors Telemundo multiscreen talkback In a nod
What: Music streaming service Deezer, which competes with Spotify, has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in
France-based music streaming service Deezer, which competes with Spotify, has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in 2014 for US$1.2 billion, and it will now partner with AT&T to sell Deezer music services to Cricket subscribers. Terms of the deal have not yet been disclosed.
AT&T is buying Mexican wireless company Iusacell, the third largest mobile operator in Mexico, for US$2.5 billion. After the Iusacell acquisition, AT&T will compete with America Movil in both the Mexican phone market and in the pay-TV market of several Latin American countries, where AT&T owned DIRECTV Latin America rivals with America Movil’s Claro.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. How Maleficent
AT&T along with The Chernin Group, which manages and invests in media businesses around the world, have announced the formation of a venture to acquire, invest in and launch over-the-top (OTT) video services. Both companies have jointly invested over US $500 million in funding to the venture.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers