We just added more major client and and agency executives to the roster of #Portada14: The Hispanic Music and Entertainment Marketing Forum on Sept. 17 and our 8th Annual Hispanic Advertising and Media Conference on Sept 18. Alfredo Rodriguez, Vice President of Latino Marketing at DISH and Karina Dobarro, VP, Managing Director, Multicultural Brand Strategy at Horizon Media are the lastest additions.
The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.
DISH has selected Havas Worldwide as its new digital agency of record to support its general market and Latino digital marketing needs. Dish Latino digital