DISH has selected Havas Worldwide as its new digital agency of record to support its general market and Latino digital marketing needs. Dish Latino digital needs were previously handled by Miami based agency Media 8. Offline Hispanic marketing will continue to be done by Hispanic Group also out of Miami.
Havas WW was chosen after a comprehensive agency review led by Keith Nyhouse, vice president of digital marketing.
DISH Latino, the Hispanic-targeted offer by Dish Network, has been growing steadily in the past few years, growing its advertising and marketing spend “substantially, in double digits,” Alfredo Rodriguez, VP of marketing at DISH, told Portada in an interview last year.
Dish Latino was the ninth largest Hispanic market advertiser in 2012, according to data from Kantar Media with an overall advertising expenditure of US $87.5 million.
“As DISH continues to grow its brand in an ever-evolving digital landscape it is important we have the best advisors to move the company forward,” said Nyhouse. “We found that in Havas WW and are excited to work with them to continue building DISH’s business.”