AGENDA

  • New York


    Loews Santa Monica
    9:50am

    Registration

    10:00am

    PORTADA’S EXPANDED PLATFORM: Where Marketing Innovators Meet @portada_online

    Speaker
    Marcos Baer
    President, Portada
    @portada_online
    10:05am

    LATINOS AND TAXES: What marketers need to know.

    Melissa Rodriguez
    CEO & Founder,
    Mel Rodriguez & Co
    Introducing Speakers
    John Sandoval
    Senior Brand and Latino Marketing Manager, Intuit 
    @Intuit
    10:30am

    THE OOH REVOLUTION:
    Technology is revolutionizing the way OOH media can be used. A Fox Networks Group-Latcom Case Study.

    Speaker
    Nelson Peña
    VP, US, Latcom
    @latcom_ooh
    10:50am

    THE CULTURAL ATTUNEMENT IMPERATIVE
    A discussion about what it takes for any brand to connect to multicultural audiences.

    Moderator
    Zach Rosenberg
    President, MBMG Panelists
    @ZachRosenberg
    Panelist
    Andrew Delbridge
    President/Chief Strategy & Engagement Officer, Gallegos United
    @GallegosUnited
    Panelist
    Isabel Rafferty
    CEO, Mobvious
    Panelist
    Catarina Goncalves
    Strategic Planning Director, Gallegos United
    @GallegosUnited
    Panelist
    Natalia Gutierrez
    Category Sales Development Manager Global Foods, Nestle@Nestle
    11:30amz

    BREAK

    11:45am

    THE SOCCER OPPORTUNITY From MLS to World Cup, we will look at the potential for marketers around The Beautiful Game.

    Moderator
    Joe Favorito
    Head of Sports Marketing Content
    @JoeFav
    Panelist
    Brendan Hannan
    VP of Marketing and Communications, LA Galaxy
    @BrendanHannan
    Panelist
    Jason Howarth
    VP Marketing, Panini America
    @sportmktgguy
    Panelist
    Steve Pastorino
    VP of Corporate Partnership Las Vegas Lights FC
    @stevepastorino
    12:25pm

    HOLLYWOOD AND LATIN AUDIENCES: What brand marketers need to know

    A conversation between
    Rich Hull
    CEO, Pongalo
    @Hull_Rich
    And
    Adriana Trautman
    VP, Marketing Latin America, 20th Century Fox
    @FoxLatam
    12:50pm

    LIGHT SNACKS AND REFRESHMENTS

    13:40pm

    ADJOURNMENT

    The Lambs Club, 132 W 44th Street
    8:30 am 10:00am

    The Missing Link? Connecting Multicultural  Planners with Investment Teams

    Introduction
    CYNTHIA HUDSON
    SVP, General Manager, and Hispanic Strategy, CNN en Español
    @cynthiacnn
    Moderator
    FERNANDO DEL RINCÓN
    Periodista conductor de los programas: Conclusiones y Fuentes Confiables, CNN en Español
    @soyfdelrincon
    Moderator
    XAVIER SERBIA
    Economista conductor del programa: CNN Dinero, CNN en Español
    @xavierserbia
    Panelist
    NELSON PINERO
    Sr Partner, Sr Digital Director, GroupM Multicultural
    @GroupMWorldwide
    Panelist
    MANNY GONZALEZ
    Senior Multicultural Marketing Director, Moet Hennessy
    Panelist
    ALEX MINICUCCI
    Associate Director Video Investment, Horizon Media

    If you wish to attend the breakfast and are a media buying executive at an agency or a client side brand marketing executive, please contact Event and Sales Coordinator Andrea Arizmendi.

  • Miami


    EAST Hotel
    9:00 am to 10:45 am THOUGHT LEADERSHIP BREAKFAST IN PARTNERSHIP WITH CNN EN ESPANOL
    TOPIC: The Future of Research for Media Buyers targeting Multicultural Audiences

    Introduction
    CATHY REYES
    CNN en Español VP Programming
    CYNTHIA HUDSON
    SVP, General Manager, and Hispanic Strategy, CNN en Español
    @cynthiacnn
    Moderator
    XAVIER SERBIA
    Economist, anchor of CNN en Español's CNN Dinero, CNN en Español
    @xavierserbia
    Panelist
    ISABELLA SÁNCHEZ
    VP, Media Integration, Zubi Advertising
    @ZubiAdvertising
    Panelist
    ANA LUCÍA SOTO
    National Media Manager, JCPenney
    @aniblue
    Panelist
    DAVID MESAS
    VP, Business Development, Geoscape @Geoscape
    Panelist
    JESSICA ROMÁN
    VP, Media Director, PMX
    @publicisgroupe
    11:00 am
    Exclusive by invitation only

    AGENCY STAR COMMITTEE MEETING
    11:00 am
    Exclusive by invitation only

    TRAVEL MARKETING BOARD MEETING
    11:00 am to 12:30 pm ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada's Council System
    1:00 pm
    Exclusive by invitation only
    LUNCH
    3:30 pm
    Exclusive by invitation only

    PORTADA COUNCIL OF THE AMERICAS MEETING
    2:00 pm to 4:00 pm ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada's Council System
    3:00 pm
    Exclusive by invitation only

    BRAND STAR COMMITTEE MEETING

    If you wish to attend the breakfast and are a media buying executive at an agency or a client side brand marketing executive, please contact Event and Sales Coordinator Andrea Arizmendi.

  • Los Angeles


    Loews Santa Monica
    8:30am

    Registration

    8:50am

    BREAKFAST and PRESENTATION by CNN en Español

    Moderator
    Izzy Gonzalez
    Director Cross Platform Sales, USACNN en español
    @cnnee
    9:05am

    HISPANICS CONTINUE TO BE THE LARGEST ETHNIC MINORITY IN THE U.S. TODAY! ARE BRANDS AND MARKETERS STILL TAKING THIS INTO ACCOUNT?

    Moderator
    Fernando del Rincon
    Journalist, TV Presenter of: Conclusiones y Fuentes Confiables CNN en Español
    @soyfdelrincon
    Moderator
    Xavier Serbia
    Economist, TV Presenter of: CNN Dinero- CNN en Español
    @xavierserbia
    Panelist
    Cynthia Dickson
    Associate Director, Multicultural Strategy, Canvas Worldwide
    @CanvasWorldwide
    Panelist
    Teylez Perez
    SVP Marketing, PanTaya
    @StreamPantaya
    Panelist
    Elizabeth Barrutia
    CEO and Founder, Baru
    @baruadvertising

    If you wish to attend the breakfast and are a media buying executive at an agency or a client side brand marketing executive, please contact Event and Sales Coordinator Andrea Arizmendi.

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Past Events & Speakers