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NOMINATE to Health Care, OTT, and Soccer Advertising Awards!


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  • CNN Description

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  • Past Events & Speakers







  • DAY ONE



    8:00 AM

    Loews Santa Monica

    9:50am

    Registration

    10:00am

    PORTADA’S EXPANDED PLATFORM: Where Marketing Innovators Meet @portada_online

    Speaker
    Marcos Baer
    President, Portada
    @portada_online

    10:05am

    LATINOS AND TAXES: What marketers need to know.

    Melissa Rodriguez
    CEO & Founder,
    Mel Rodriguez & Co
    Introducing
    Speakers
    John Sandoval
    Senior Brand and Latino Marketing Manager, Intuit 
    @Intuit

    10:30am

    THE OOH REVOLUTION:
    Technology is revolutionizing the way OOH media can be used. A Fox Networks Group-Latcom Case Study.

    Speaker
    Nelson Peña
    VP, US, Latcom
    @latcom_ooh

    10:50am

    THE CULTURAL ATTUNEMENT IMPERATIVE
    A discussion about what it takes for any brand to connect to multicultural audiences.

    Moderator
    Zach Rosenberg
    President, MBMG Panelists
    @ZachRosenberg
    Panelist
    Andrew Delbridge
    President/Chief Strategy & Engagement Officer, Gallegos United
    @GallegosUnited
    Panelist
    Isabel Rafferty
    CEO, Mobvious

    Panelist
    Catarina Goncalves
    Strategic Planning Director, Gallegos United
    @GallegosUnited
    Panelist
    Natalia Gutierrez
    Category Sales Development Manager Global Foods, Nestle@Nestle

    11:30amz

    BREAK

    11:45am

    THE SOCCER OPPORTUNITY From MLS to World Cup, we will look at the potential for marketers around The Beautiful Game.

    Moderator
    Joe Favorito
    Head of Sports Marketing Content
    @JoeFav
    Panelist
    Brendan Hannan
    VP of Marketing and Communications, LA Galaxy
    @BrendanHannan
    Panelist
    Jason Howarth
    VP Marketing, Panini America
    @sportmktgguy

    Panelist
    Steve Pastorino
    VP of Corporate Partnership Las Vegas Lights FC
    @stevepastorino

    12:25pm

    HOLLYWOOD AND LATIN AUDIENCES: What brand marketers need to know

    A conversation between
    Rich Hull
    CEO, Pongalo
    @Hull_Rich
    And
    Adriana Trautman
    VP, Marketing Latin America, 20th Century Fox
    @FoxLatam

    12:50pm

    LIGHT SNACKS AND REFRESHMENTS

    13:40pm

    ADJOURNMENT

    8:30 AM

    The Lambs Club, 132 W 44th Street

    8:30 am 10:00am

    The Missing Link? Connecting Multicultural  Planners with Investment Teams

    Introduction
    CYNTHIA HUDSON
    SVP, General Manager, and Hispanic Strategy, CNN en Español
    @cynthiacnn
    Moderator
    FERNANDO DEL RINCÓN
    Periodista conductor de los programas: Conclusiones y Fuentes Confiables, CNN en Español
    @soyfdelrincon
    Moderator
    XAVIER SERBIA
    Economista conductor del programa: CNN Dinero, CNN en Español
    @xavierserbia

    Panelist
    NELSON PINERO
    Sr Partner, Sr Digital Director, GroupM Multicultural
    @GroupMWorldwide
    Panelist
    MANNY GONZALEZ
    Senior Multicultural Marketing Director, Moet Hennessy
    Panelist
    ALEX MINICUCCI
    Associate Director Video Investment, Horizon Media

    If you wish to attend the breakfast and are a media buying executive at an agency or a client side brand marketing executive, please contact Event and Sales Coordinator Andrea Arizmendi.

  • DAY TWO



    9:00 AM

    EAST Hotel

    9:00 am to 10:45 am
    THOUGHT LEADERSHIP BREAKFAST IN PARTNERSHIP WITH CNN EN ESPANOL
    TOPIC: The Future of Research for Media Buyers targeting Multicultural Audiences

    Introduction
    CATHY REYES
    CNN en Español VP Programming
    CYNTHIA HUDSON
    SVP, General Manager, and Hispanic Strategy, CNN en Español
    @cynthiacnn
    Moderator
    XAVIER SERBIA
    Economist, anchor of CNN en Español’s CNN Dinero, CNN en Español
    @xavierserbia

    Panelist
    ISABELLA SÁNCHEZ
    VP, Media Integration, Zubi Advertising
    @ZubiAdvertising
    Panelist
    ANA LUCÍA SOTO
    National Media Manager, JCPenney
    @aniblue
    Panelist
    DAVID MESAS
    VP, Business Development, Geoscape @Geoscape

    Panelist
    JESSICA ROMÁN
    VP, Media Director, PMX
    @publicisgroupe

    11:00 am
    Exclusive by invitation only

    AGENCY STAR COMMITTEE MEETING

    11:00 am
    Exclusive by invitation only

    TRAVEL MARKETING BOARD MEETING

    11:00 am to 12:30 pm
    ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada’s Council System

    1:00 pm
    Exclusive by invitation only
    LUNCH

    3:30 pm
    Exclusive by invitation only

    PORTADA COUNCIL OF THE AMERICAS MEETING

    2:00 pm to 4:00 pm
    ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada’s Council System

    3:00 pm
    Exclusive by invitation only

    BRAND STAR COMMITTEE MEETING

    If you wish to attend the breakfast and are a media buying executive at an agency or a client side brand marketing executive, please contact Event and Sales Coordinator Andrea Arizmendi.


PARTNERS


VENUE

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