9:50am

Registration

10:00am

PORTADA’S EXPANDED PLATFORM: Where Marketing Innovators Meet @portada_online

Speaker
Marcos Baer
President, Portada
@portada_online

10:05am

LATINOS AND TAXES: What marketers need to know.

Melissa Rodriguez
CEO & Founder,
Mel Rodriguez & Co
Introducing
Speakers
John Sandoval
Senior Brand and Latino Marketing Manager, Intuit 
@Intuit

10:30am

THE OOH REVOLUTION:
Technology is revolutionizing the way OOH media can be used. A Fox Networks Group-Latcom Case Study.

Speaker
Nelson Peña
VP, US, Latcom
@latcom_ooh

10:50am

THE CULTURAL ATTUNEMENT IMPERATIVE
A discussion about what it takes for any brand to connect to multicultural audiences.

Moderator
Zach Rosenberg
President, MBMG Panelists
@ZachRosenberg
Panelist
Andrew Delbridge
President/Chief Strategy & Engagement Officer, Gallegos United
@GallegosUnited
Panelist
Isabel Rafferty
CEO, Mobvious

Panelist
Catarina Goncalves
Strategic Planning Director, Gallegos United
@GallegosUnited
Panelist
Natalia Gutierrez
Category Sales Development Manager Global Foods, Nestle@Nestle

11:30amz

BREAK

11:45am

THE SOCCER OPPORTUNITY From MLS to World Cup, we will look at the potential for marketers around The Beautiful Game.

Moderator
Joe Favorito
Head of Sports Marketing Content
@JoeFav
Panelist
Brendan Hannan
VP of Marketing and Communications, LA Galaxy
@BrendanHannan
Panelist
Jason Howarth
VP Marketing, Panini America
@sportmktgguy

Panelist
Steve Pastorino
VP of Corporate Partnership Las Vegas Lights FC
@stevepastorino

12:25pm

HOLLYWOOD AND LATIN AUDIENCES: What brand marketers need to know

A conversation between
Rich Hull
CEO, Pongalo
@Hull_Rich
And
Adriana Trautman
VP, Marketing Latin America, 20th Century Fox
@FoxLatam

12:50pm

LIGHT SNACKS AND REFRESHMENTS

13:40pm

ADJOURNMENT

8:30 am 10:00am

The Missing Link? Connecting Multicultural  Planners with Investment Teams

Introduction
CYNTHIA HUDSON
SVP, General Manager, and Hispanic Strategy, CNN en Español
@cynthiacnn
Moderator
FERNANDO DEL RINCÓN
Periodista conductor de los programas: Conclusiones y Fuentes Confiables, CNN en Español
@soyfdelrincon
Moderator
XAVIER SERBIA
Economista conductor del programa: CNN Dinero, CNN en Español
@xavierserbia

Panelist
NELSON PINERO
Sr Partner, Sr Digital Director, GroupM Multicultural
@GroupMWorldwide
Panelist
MANNY GONZALEZ
Senior Multicultural Marketing Director, Moet Hennessy
Panelist
ALEX MINICUCCI
Associate Director Video Investment, Horizon Media

If you wish to attend the breakfast and are a media buying executive at an agency or a client side brand marketing executive, please contact Event and Sales Coordinator Andrea Arizmendi.

9:00 am to 10:45 am
THOUGHT LEADERSHIP BREAKFAST IN PARTNERSHIP WITH CNN EN ESPANOL
TOPIC: The Future of Research for Media Buyers targeting Multicultural Audiences

Introduction
CATHY REYES
CNN en Español VP Programming
CYNTHIA HUDSON
SVP, General Manager, and Hispanic Strategy, CNN en Español
@cynthiacnn
Moderator
XAVIER SERBIA
Economist, anchor of CNN en Español’s CNN Dinero, CNN en Español
@xavierserbia

Panelist
ISABELLA SÁNCHEZ
VP, Media Integration, Zubi Advertising
@ZubiAdvertising
Panelist
ANA LUCÍA SOTO
National Media Manager, JCPenney
@aniblue
Panelist
DAVID MESAS
VP, Business Development, Geoscape @Geoscape

Panelist
JESSICA ROMÁN
VP, Media Director, PMX
@publicisgroupe

11:00 am
Exclusive by invitation only

AGENCY STAR COMMITTEE MEETING

11:00 am
Exclusive by invitation only

TRAVEL MARKETING BOARD MEETING

11:00 am to 12:30 pm
ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada’s Council System

1:00 pm
Exclusive by invitation only
LUNCH

3:30 pm
Exclusive by invitation only

PORTADA COUNCIL OF THE AMERICAS MEETING

2:00 pm to 4:00 pm
ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada’s Council System

3:00 pm
Exclusive by invitation only

BRAND STAR COMMITTEE MEETING

If you wish to attend the breakfast and are a media buying executive at an agency or a client side brand marketing executive, please contact Event and Sales Coordinator Andrea Arizmendi.