US Archives

Visits by Hispanics to Best Buy, Kohl’s Websites Surged in November 2018

Best Buy and Kohl’s benefited handsomely from increased visits by Hispanics to their websites in the lead up to the 2018 holiday shopping season. Both saw a nearly 40% increase in visitors in November compared to the previous month. While maintaining its first-place ranking in the top 15 most visited sites by Hispanics in the US in November, Amazon nonetheless saw a dip of 2% in its overall share of total visits compared to the month of October.

Consumer Insights Roundup: Americans Watch TV in Groups Half of the Time, Hispanics Are 15% Less Likely Than Average to Feel Financially Secure…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.

CHANGING PLACES: Rashaad Jamal, Esteban Abascal, Kate Canel, Allison Johnson…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

SALES LEADS: Petco, Avocados From Mexico, Chevron…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

Historic Partnership Grows Pro Lacrosse in Mexico

Deemed the fastest growing sport in areas like Southern California, lacrosse has new fertile ground and a new team with fresh ideas to find new Hispanic fans on both sides of the border.

LPGA Star Salas Clicks With Hispanic Fans, Marketers

Global professional services firm Aon has tabbed Mexican-American LPGA pro Lizette Salas as its ambassador for the new, multitour Aon Risk Reward Challenge.

CHANGING PLACES: Donald Chesnut, Fran Mires, Chris Hirst, Mandy Dean…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

SALES LEADS: Sprint, State Farm®, Toyota, Novamex…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

Realogy’s Jason P. Riveiro on Joining Portada’s Council System: “I View My Participation as an Opportunity to Challenge Myself and Sharpen My Skills”

We are excited to announce that Jason P. Riveiro, National Director, Growth Markets at Realogy is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.

New York-based Video Advertising Platform Innovid Has Secured a $30 Million Investment

Video advertising platform Innovid has secured US $30 million in the pre-IPO funding round. The company will use the funds to advance its end further to end CTV platform as well as to expand its global presence.

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.

A Match Made in LATAM: IZEA to Acquire Hispanic Influencer Marketer FLUVIP

The rapid growth of cell phone use and digital marketing to sell products and services in Latin America makes FLUVIP’s network of 100,000 Hispanic influencers in both LATAM and the US look like the perfect scoop for IZEA to move into the region.

TBWA\Worldwide Launches Platform Focused on Building Inclusive Supply Chains

TBWA\Worldwide has launched a membership-based online resource to showcase and connect brands with creative vendors.

MarTech Roundup: GenZ Has Big Preference for Email, Connected TV Ads are Better Received, Accedo Funded

Our summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Consumer Insights Roundup: 60% of Twitch Users Watch Live Streaming Daily, 41% of US Consumers Own a Smart Speaker…