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• Access to all articles published on Portada E-newsletters, including current issue in PDF format
  


• Unlimited access to www.portada-online.com , including thousands of articles of premium content and more than 30 past Portada issues in PDF format 
  


• Portada’s current print issue direct mailed to you 5 times a year.
  


• Get detailed contact information of more than 1,800 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. System allows you to search for brands, companies, per city, state, job title and more… (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

The Hispanic experiential and promotional marketing division of Aspen Marketing Services, the nation's largest privately-held marketing services agency, has been awarded nationwide Hispanic experiential marketing responsibilities for Absolut Vodka.

Products C and D

• Sex, Sports and Automobiles and How Advertisers and Media Ready for it


• Newspapers' Online Opportunity


• Hispanic Search: The Who, Where and What For


• National Advertising Campaigns You Need to Know About


• Boy Scouts Seek Hispanics


• Focus On: Continental Airlines' Online Ad Buy


• Home Delivered Publications: All the News That's Fit to Deliver


• Market Profiles: A Balancing Act in the Windy City, Emerging Markets: Booming Hispanic Growth; Ad-investment Not Yet Caught Up.


• 360 Media Brands: Covering the Bases

• Sandbox Wars: Parenting Market Heats up as Todobebe, Meredith and other Players try to win-over Hispanic Moms.
  


• National Advertising Campaigns:  Wal-Mart, Wrigley’s , Tecate….
  


• Reaching the Masses Online” Media behemoths battle online pure-plays for Hispanic eyeballs: Whats new?
  


• Focus On:Buying Hispanic Digital Media with Bravo’s Luis Cabrera
  


• What Big Box Retailers Need to Know to Reach Hispanics
  


• Blurred Borders: Texas: The Lone Star State’s Media Market

Mark your calendars! 2nd Annual Hispanic Digital and Print Media Conference and Networking/Awards  Dinner (details inside)

great

Are there enough Spanish-preferred users online? Is there enough content available? Read what Hispanic digital media buyers sellers, and editors have to say….

• A Guide to Hispanic Rich Content Advertising


• Full House: Hispanic Real Estate Classifieds Span Print and Online


• Hispanic Print Advertising Recovers during the second Half of 2007


• New Hispanic Digital Platforms


• New Campaigns Targeting Hispanics via Digital and Print Media


• First Annual Hispanic Digital and Print Media Conference: Key Takeaways


• Say it Ain't So: Is the Boom of Hispanic Daily Newspapers Over?


• Florida: Hispanic Marketers Mine the Gold Coast

• Travel Advertisers Target Hispanic Travelers at Home and Abroad


• Who will win the 2010 Census Account?


• On the money: Hispanic Business Content Picks Up


• Benefit from Portada's Panregional Market Coverage: Which U.S. based Advertisers Buy into Latin American Media?


• Movers and Shakers in the Northeast's Print and Digital Media Market


• The Business of Spanish-language Website Translation
  

DIRECTOS (DIRECT MARKETING)

• Direct Mail Offer Analysis: Gevalia Kaffe


• USPS Boosts Direct Mail targeting Hispanics
  
  

• Who is Buying What? Corporations Push to Buy Spanish Keywords and Hispanic Online Display Advertising


• Online Media: Hot Trends: Search, Video and the Financial, Automotive and Real Estate Categories.


• Tapping into the $20 billion Latino Youth Market with digital and print media


• Emerging Markets: Opportunities in Second Tier Hispanic Markets


• California: Truly the Golden State for Hispanic Advertisers

DIRECTOS (DIRECT MARKETING)

• Variable Data Printing and the Hispanic Direct Mail Approach


• Executing Succesful Hispanic Direct Mail Campaigns

Portada Free Trial Subscription

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  How to buy Media in Latino Social Networking Sites


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  Sears Leads in FSI Advertising


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  Digital Advertisers Target Online Moms


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  Can good Research Increase Hispanic Ad Budgets?


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  Midwest Profile: Hispanic Print in the Nation's Heartland


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  Stock Imagery Market Simmers
  
  DIRECTOS (DIRECT MARKETING)

• Boxed Out: Retailers Under-Invest in Hispanic Print and Digital Media


• Hispanic Yellow Page Publishers Build National Franchises in a Red Hot Market


• Southwest Market Profile: Publishers and Advertisers Fight for the Lone Star State


• Men's Magazines More than Machismo


• !Hola! Launches Mexican Edition, is a U.S. Hispanic Edition in the offing?

DIRECTOS (DIRECT MARKETING)

• In-Store Signage: Packing the Aisles


• Offer Analysis: Bilingual Baby Books


• Scholastic Intensifies Mailing for its Three Hispanic Continuity Clubs

• Boxed Out: Retailers Under-Invest in Hispanic Print and Digital Media


• Hispanic Yellow Page Publishers Build National Franchises in a Red Hot Market


• Southwest Market Profile: Publishers and Advertisers Fight for the Lone Star State


• Men's Magazines More than Machismo

DIRECTOS (DIRECT MARKETING)

• In-Store Signage: Packing the Aisles


• Offer Analysis: Bilingual Baby Books


• Scholastic Intensifies Mailing for its Three Hispanic Continuity Clubs

• Hispanic Yellow Page Publishers Build National Franchises in a Red Hot Market


• Southwest Market Profile: Publishers and Advertisers Fight for the Lone Star State


• Men's Magazines More than Machismo


• Portada Ad-Tracking: Sears and Kmart lead in Hispanic Retail FSI 's


• !Hola! Launches Mexican Edition, is a U.S. Hispanic Edition in the offing?

DIRECTOS (DIRECT MARKETING)

• In-Store Signage: Packing the Aisles


• Offer Analysis: Bilingual Baby Books


• Scholastic Intensifies Mailing for its Three Hispanic Continuity Clubs

To pic and choose

Product A plus:

Online Directory with detailed contact information of more than 600 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Unlimited Amount of Annual Website Logins

Online Directory with detailed contact information of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

Unlimited Amount of Annual Website Logins

Product A plus:

Up to date Online Research Tool to Track advertising of Hundreds of Brands in Hispanic Newspapers and Magazines. Discover opportunities and track competitors by:

Ad-Category and more

Unlimited Amount of Annual Website Logins

Product E plus:

Up to 30 different users per company

Portada Targeted Research Reports