Absolut Vodka has enlisted the services of Chicago-based experiential marketing firm Aspen Latino to handle all of the company’s North American event marketing initiatives.
Absolut is currently promoting an environmentally-focused program called the Absolut Global Cooling Initiative.
The scope of the project is massive: In all, the two-phased, 9-month program will host over 250 Hispanic-targeted events around the country in major markets like Chicago, New York and Los Angeles, among others.
As part of the Global Cooling Initiative, participants are invited to map out their own environmental footprint, the aim of which is to raise awareness about one’s individual impact on the environment.
Aspen’s other clients include General Motors, AT&T, Honeywell, Motorola, HP, Georgia-Pacific, Kraft Foods and JVC.
Related Article: Jose Cuervo Unleashes 2nd Annual Cuervoton Campaign