Verizon’s Nick Kelly on the FIFA World Cup Opportunity and the Steps Ahead
The telco giant just made a major investment in the global soccer tournament. Nick Kelly assesses the opportunity and discusses plans for the activation.
The telco giant just made a major investment in the global soccer tournament. Nick Kelly assesses the opportunity and discusses plans for the activation.
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
How a regional bank embraces community and connects physical and digital customer touchpoints, according to SVP of Marketing Sam Francois.
Amerant Bank celebrated the grand opening of its newest branch in the heart of Downtown Miami, marking another significant step in its expansion across South Florida.
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
As Miami prepares to host the FIFA World Cup 2026™, Lisa Lutoff-Perlo, President and CEO of the Miami Host Committee, is spearheading an ambitious vision
With Ronaldinho leading the charge as the city’s ambassador, Miami is not only poised to host an unforgettable tournament but also to seize business opportunities that will leave a lasting legacy.
Soccer marketing – including sponsorships, experiential activations, advertising/branded content, and influencer marketing – is in most marketers’ mouths. But do brand marketers really believe soccer will have a transformative impact on marketing? We surveyed the decision-makers, and this is what they have to say.
Americans’ interest in soccer both as active participants in soccer matches as well as in fandom is growing at a high rate. Therefore, the brand
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
Visa’s sponsorship reached it’s first big win after the U.S. Women’s National Team won the World Cup back in June. Now, the financial company is going for more.
We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.
Louis Vuitton to sponsor 2019 League of Legends World Championship. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
When it comes to reach U.S. Hispanics, the Mexican soccer league LigaMX can be a much better marketing vehicle than the MLS, Nick Kelly, Head of U.S. Sports Marketing at Anheuser -Busch, said during last week’s Portada New York.
Coca-Cola extends Euro sponsorship for the 2020 season. Here you’ll find a weekly summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop-shop.
NFL Joins TikTok. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets and meet executives of your choice at Portada Meet Up.
Formula One is staying in Spain. The F1 confirmed the Spanish Grand Prix in Barcelona for the 2020 season. Multicultural Sports Marketing News.
MLB teams could generate fUS$11 million from jersey patch deals. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
La Vida Baseball and the Houston Chronicle Lock Partnership