New Research/Stats

RESEARCH: 80% of Advertisers Use Data to Help Manage Agency Relationships

More than 80 percent of advertisers currently use data to help them manage agency relationships, especially in the area of managing media budgets according to the new survey “Using Data to Manage Agency Relationships: What’s Important to Marketers,” from the ANA (Association of National Advertisers).Data is most important and most heavily used in managing media and billing/budgets, and least important and least used in the areas of creative and production.

RESEARCH: The State of Mobile App Marketing in LatAm

AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.

Ranking: The Top 10 Ad-Platforms Serving Video to U.S. Hispanics

What are the video sites and platforms preferred by Hispanic residents in the United States? What relationship is there between content and technology? What does one have to keep in mind when planning advertising campaigns using video formats? This article will answer those questions with data from comScore’s December 2015 report. Unlike what we saw in […]

U.S. Hispanic Online Video Viewer Rankings: 4 Things to Know

We recently looked into the ranking of the top 10 sites most visited by U.S. Hispanics. Very important to understand the evolution of the digital media sector is also to analyze what properties attract the majority of Hispanic online video viewers. Online video consumption is already higher than TV consumption for many segments of the Hispanic demographic. And marketers are increasingly their video advertising allocations in a big way. 4 things to keep in mind.

Research: Millennials Account for 70% of Instagram Users, 61% on Twitter

Millennials, not surprisingly, play a dominant role on many of the top social media sites accounting for almost 70% of Instagram users and 61% on Twitter, according to the latest research from GfK MRI. LinkedIn has the highest median household income (approximately US$112,500) and the highest education levels among the top social media, photo, or video-sharing […]

Research: Social Media Spend Grabs Larger Share Of Ad Budgets

What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of agencies are allocating 6-10% to paid social, according to an agency survey conducted by STRATA. Why it matters: The rise in social media ad spend has created a more complicated media planning […]

Unique Users Ranking: The 20 most visited sites by U.S. Hispanics

In the ranking of the 20 most visited sites by Hispanics living in the U.S., Google and Facebook take the first and second positions, respectively. Professional content destinations as opposed to user generated content sites as well as lifestyle and how-to properties are very popular among Hispanics. While this may be obvious to many, what […]


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.