Research Latin America

Research: Standard Banner Campaigns: Latam has the Highest Average Dwell Time

In its recently released Global Benchmark Report, MediaMind Research analyzed billions of impressions to help advertisers make the most of their Standard Banner campaigns. In addition, the report contains detailed performance benchmarks for all popular formats for six regions and 50 countries. The study, called “Standard Banners – Non-Standard Results” indicates that in the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized.


Research: Global Dairy Products Market to Reach US$494 Billion by 2015, According to GIA

Global Industry Analysts, Inc.(GIA) announces the release of a comprehensive global report on Dairy Products market. The global market for Dairy Products is forecast to reach US$494 billion by the year 2015. Recovery in consumption post global recession, continuing population growth, rising demand from developing countries, trade liberalization, and continued growth in advertising are expected to fuel market growth.


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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.