Brazil remains an attractive market for foreign investment, especially for companies seeking to expand their customer base in the country and the surrounding region, according to a survey from KPMG LLP, the U.S. audit, tax and advisory firm.
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At the Portada Latin American Advertising and Media Summit last June Lyn-Hou Ramirez presented the following graphics in order to show content preferences of the GDA audience.
In its recently released Global Benchmark Report, MediaMind Research analyzed billions of impressions to help advertisers make the most of their Standard Banner campaigns. In addition, the report contains detailed performance benchmarks for all popular formats for six regions and 50 countries. The study, called “Standard Banners – Non-Standard Results” indicates that in the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized.
Global Industry Analysts, Inc.(GIA) announces the release of a comprehensive global report on Dairy Products market. The global market for Dairy Products is forecast to reach US$494 billion by the year 2015. Recovery in consumption post global recession, continuing population growth, rising demand from developing countries, trade liberalization, and continued growth in advertising are expected to fuel market growth.
comScore Releases Study on Latin American E-Commerce Landscape. Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely than Males to Buy Online in Latin America.
eMarketer and Starcom MediaVest Group (SMG) have together released a new report that establishes a credible dataset for brands to use in order to more effectively penetrate emerging and mature global media markets. Today we take a look at their study on the Latin American Market.
Burson-Marsteller’s “2010 Latin America Social Media Study” revealed that only 49% of Latin American companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube or corporate blogs), compared with 79% of companies globally.
The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller.
Spending on Internet advertising is rapidly growing, according to the latest report from eMarketer and Starcom MediaVest, out today. Global ad spend online is forecast to hit US$96.8 billion by 2014, up from $55.2 billion in 2009, the Global Media Intelligence Report states.
On the opening day of the World Cup last June 11th, 12.07 million visitors per minute were on the Internet worldwide, or 130% more people than are usually online…
The mobile content market, distributed by mobile operators, reached around $2.4 billion USD in Latin America in 2009 and has about 63 million users across the region. Mexico and Brazil present the largest portion of mobile content users, with 38% and 31%, respectively, from the total market.
Forrester has recently launched a Latin American Technographics data report series, “Understanding Latin Online Consumers” in which it affirms that more than 50% of Mexican and Brazilian are online at least monthly or more.
RECMA (REsearch Company evaluating the Media Agency industry) just released the Compitches 2009-2007 rankings. The study tries to determine the competitiveness and success in new business acquisitions by advertising agencies. Portada talked to Aida Garcia, Iberia Senior Researcher at Recma, in order to better understand the Latin American figures.
Microsoft Sites Leads as Most Visited Web Property…
Based in the comScore Media Metrix data for the Q1 Portada’s editorial team has produced the following Latin American Top Properties Report. Facebook’s growth in Brazil is one of the highlights of the first quarter: the social network site finally makes it to the Top 20 in that country.
According to a SNL Kagan special report on Latin America’s Pay TV market, its subscriber base has grown at a 10.6% compound annual growth rate (CAGR) in the last couple of years.
comScore released the ranking for the Top Online Classified Sites in Brazil, Argentina and Mexico for January 2010. OLX posted exceptional growth to take the lead in the classifieds category in the three markets.
comScore just released statistics for the top 20 online properties in Mexico, Argentina and Brazil in January 2010 (see tables below).