comScore released the ranking for  the Top Online Classified Sites in Brazil, Argentina and Mexico for January 2010.  OLX posted exceptional growth to take the  lead in the classifieds category in the three markets.

comScore, Inc. (NASDAQ: SCOR), released a report on the top online classifieds sites in Brazil for January 2010. The data showed that OnLine eXchange (OLX) led this fast-growing category, which now reaches more than 30 percent of Brazilian Internet users in a given month.

“Online classifieds is emerging as a high-growth sector of the online landscape in Brazil,” said Alex Banks, comScore’s managing director of Brazil. “OLX has taken a strong position in the market, but there are several other competitors in this space that are experiencing a strong upward trajectory of their own. It will be interesting to see how these sites compete for different consumer segments as the Internet audience in Brazil continues its exciting growth in 2010.”

In Mexico OLX leads the category with a 164% growth versus January 2009, follow by Mundoanuncio with a growth rate of 174%.  In Argentina the map is not different at all: OLX is the number one Classified Site with 85% growth.

 

Top Online Classifieds Sites

In January, nearly 10.7 million Brazilians age 15 and older visited classifieds sites from home and work locations, up 53 percent versus last year, nearly triple the growth rate of the Brazilian online population. OLX led the category with 5.7 million visitors, up 137 percent in the past year, followed by QuéBarato with 4.1 million visitors (up 22 percent) and Viva street Classifieds with nearly 2 million visitors (up 74 percent).

Top Classifieds Sites in Brazil*
January 2010 vs. January 2009
Total Brazil, Age 15+ – Home & Work Locations
Source: comScore World Metrix

Total Unique Visitors (000)

Jan-2009

Jan-2010

% Change

Total Internet : Total Audience

28,143

33,789

20

Classifieds

6,980

10,652

53

OnLine eXchange

2,388

5,663

137

QuéBarato

3,333

4,078

22

Viva street Classifieds

1,134

1,972

74

ZAP.COM.BR

819

1,555

90

Anuntis Segundamano

911

1,534

68

TROVITBRASIL.COM.BR

N/A

1,414

N/A

IBIUBI.COM.BR

N/A

1,163

N/A

HAGAH.COM.BR

588

822

40

CLASSIFICADOS-BRASIL.COM

548

755

38

Redeparede

451

605

3

*Due to comScore dictionary procedures, UOL’s Toda Oferta was excluded from this analysis. The release will be updated in April 2010.

 

Mexico

Total Unique Visitors (000)

Jan-2009

Jan-2010

% Change

    Total Internet : Total Audience

12,607

15,005

19

    Classifieds

3,378

5,386

59

    OnLine eXchange

1,080

2,853

164

    Mundoanuncio

576

1,580

174

    Adoos Classifieds S.L.

576

1,377

139

    Viva street Classifieds

764

1,097

44

    Yakaz

308

954

210

    Anuntis Segundamano

486

953

96

    QuéBarato

324

725

124

    NewIPs

1,088

651

-40

    TROVITMEXICO.COM.MX

 

605

 

    EVISOS.COM.MX

230

385

67

 

Argentina

Total Unique Visitors (000)

Jan-2009

Jan-2010

% Change

    Total Internet : Total Audience

9,668

12,626

31

    Classifieds

2,820

3,882

38

    OnLine eXchange

866

1,598

85

    Viva street Classifieds

794

1,060

33

    Mundoanuncio

606

1,025

69

    Anuntis Segundamano

786

934

19

    EVISOS.COM.AR

490

889

82

    Adoos Classifieds S.L.

502

745

49

    NewIPs

820

429

-48

    Yakaz

234

423

81

    QuéBarato

251

380

52

    TOOODO.COM.AR

171

186

9

 

Demographic Profile of Visitors to Online Classifieds Category

A demographic profile of visitors to the online classifieds category revealed skews towards men between the ages of 25-44 (who consume approximately 20 percent more classifieds content than the average Brazilian Internet user), and females between the ages of 25-34 (who consume 23 percent more than average).

“These demographic tendencies may reflect a higher rate of online classifieds usage among deal-seeking young families,” suggested Mr. Banks.

Demographic Profile of Visitors to Classifieds Sites in Brazil
January 2010
Total Brazil, Age 15+ – Home & Work Locations
Source: comScore World Metrix

Classifieds

% Composition of Page Views

Composition Index Page Views*

Total Audience

100.0

100

All Males (15+)

50.2

100

Males: 15-24

12.6

70

Males: 25-34

18.7

119

Males: 35-44

11.3

119

Males: 45-54

5.1

114

Males: 55+

2.4

107

All Females (15+)

49.8

100

Females: 15-24

13.2

73

Females: 25-34

19.0

123

Females: 35-44

11.0

111

Females: 45-54

4.9

109

Females: 55+

1.8

85

*Composition Index Page Views = % of Classifieds Page Views / % of Total Internet Page Views x 100; Index of 100 indicates average representation.

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3 Comments

  1. Avatar

    Hi, I’m the owner of Grippo.com, and wanted to ask why Grippo is not listed in your review. Thanks. Jorge.

  2. Avatar

    Hi, I’m the owner of Grippo.com, and wanted to ask why Grippo is not listed in your review. Thanks. Jorge.

  3. Avatar

    Hi, I’m the owner of Grippo.com, and wanted to ask why Grippo is not listed in your review. Thanks. Jorge.

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