comScore Media Metrix just released it's Q1 2010 report on the top online properties in Latin America. We took a look and analyzed it comparing it to previous reports we published. Facebook’s growth in Brazil is one of the highlights of the first quarter: the social network site finally makes it to the Top 20 in that country.
In January we reported about the tremendous growth of Warner Music in Brazil, Mexico and Argentina. The music and entertainment company has not been able to sustain that kind of growth. In March Warner is not among top 20 Properties in neither of those markets, which is very uncommon considering the January rank: when it ranked 6th in Mexico, 12th in Argentina and 14th in Brazil.
Last October we reported about Facebook’s ranking in Brazil. At the time, Facebook was not among the top 20 properties. For the first time now, Facebook ranks among the top 20 properties (Number 20 to be exact).
In October Facebook ranked eighth in Mexico and third in Argentina. In Brazil, however, it did not rank among the top 20 most visited websites. Mexican and Argentinean figures grew from 6796 (figures in thousands unique visitors) to 9297 in Mexico and 8974 to 9371 in Argentina, where Facebooks growth rate is not as pronounced as in the Brazilian and Mexican markets due to the high rank it already had achieved and the two monsters who lead the Argentinean market: Google and Microsoft.
On a regional basis, the first two positions are for Google and Microsoft.. In January Mexico was the only market where Microsoft sites were ahead of Google. That changed for the first quarter 2010 overall, Google grew from 13.8 millions unique visitors in Mexico to 16.2 million between January 1 and March 30 2010. Microsoft grew to 15.7 million.
Brazil – January 2010
|
|
Total Unique Visitors (000) |
|
Property |
Jan-2010 |
|
Total Internet : Total Audience |
33.789 |
|
Top 20 Properties |
|
|
Google Sites |
28.618 |
|
Microsoft Sites |
27.086 |
|
UOL |
22.616 |
|
Terra – Telefonica |
21.085 |
|
Organizacoes Globo |
18.478 |
|
Yahoo! Sites |
16.636 |
|
Grupo Brasil Telecom |
13.451 |
|
WordPress |
10.416 |
|
MercadoLibre |
10.108 |
|
BuscaPe.com Inc. |
9.597 |
|
Wikimedia Foundation Sites |
9.424 |
|
Lojas Americanas |
9.413 |
|
Grupo Abril |
9.280 |
|
Warner Music |
7.807 |
|
4SHARED.COM |
7.752 |
|
The Mozilla Organization |
7.165 |
|
Ask Network |
6.942 |
|
TWITTER.COM |
6.091 |
|
Radio e Televisao Record SA |
6.003 |
|
MEGAUPLOAD.COM |
5.732 |
Brazil – March 2010
|
|
Total Unique Visitors (000) |
|
Property |
Mar-2010 |
|
Total Internet : Total Audience |
39.815 |
|
Top 20 Properties |
|
|
Google Sites |
33.450 |
|
Microsoft Sites |
30.471 |
|
UOL |
25.772 |
|
Terra – Telefonica |
23.619 |
|
Organizacoes Globo |
22.388 |
|
Yahoo! Sites |
20.180 |
|
iG Sites |
18.236 |
|
Wikimedia Foundation Sites |
14.094 |
|
WordPress |
12.633 |
|
MercadoLibre |
11.454 |
|
Grupo Abril |
11.406 |
|
Lojas Americanas |
10.307 |
|
BuscaPe.com Inc. |
9.489 |
|
4SHARED.COM |
9.357 |
|
Ask Network |
7.532 |
|
TWITTER.COM* |
6.966 |
|
The Mozilla Organization |
6.639 |
|
Radio e Televisao Record SA |
6.488 |
|
MEGAUPLOAD.COM |
6.391 |
|
FACEBOOK.COM |
6.267 |
Argentina – January 2010
|
|
Total Unique Visitors (000) |
|
Property |
Jan-2010 |
|
Total Internet : Total Audience |
12.626 |
|
Top 20 Properties |
|
|
Google Sites |
11016 |
|
Microsoft Sites |
10768 |
|
FACEBOOK.COM |
8974 |
|
Yahoo! Sites |
5605 |
|
TARINGA.NET |
5130 |
|
Grupo Clarin |
5122 |
|
MercadoLibre |
5044 |
|
Terra – Telefonica |
3687 |
|
Wikimedia Foundation Sites |
3425 |
|
Grupo La Nacion |
3087 |
|
Hi-Media Group |
3070 |
|
Warner Music |
2700 |
|
MEGAUPLOAD.COM |
2677 |
|
RapidShare AG |
2579 |
|
WordPress |
2524 |
|
AOL LLC |
2442 |
|
NetShelter Technology Media |
2424 |
|
Telecom Argentina |
2400 |
|
The Mozilla Organization |
2248 |
|
MUSICA.COM |
2145 |
Argentina – March 2010
|
|
Total Unique Visitors (000) |
|
Property |
Mar-2010 |
|
Total Internet : Total Audience |
12.714 |
|
Top 20 Properties |
|
|
Google Sites |
11261 |
|
Microsoft Sites |
10867 |
|
FACEBOOK.COM |
9372 |
|
Yahoo! Sites |
6395 |
|
Grupo Clarin |
6057 |
|
TARINGA.NET |
5795 |
|
MercadoLibre |
5265 |
|
Wikimedia Foundation Sites |
4918 |
|
Terra – Telefonica |
3778 |
|
Grupo La Nacion |
3194 |
|
WordPress |
3092 |
|
Hi-Media Group |
2994 |
|
MEGAUPLOAD.COM |
2924 |
|
RapidShare AG |
2840 |
|
NetShelter Technology Media |
2582 |
|
MUSICA.COM |
2503 |
|
Telecom Argentina |
2461 |
|
AOL LLC |
2352 |
|
CONDUIT.COM |
2101 |
|
PSICOFXP.COM |
2095 |
México – January 2010
|
|
Total Unique Visitors (000) |
|
Property |
Jan-2010 |
|
Total Internet : Total Audience |
15.005 |
|
Top 20 Properties |
|
|
Microsoft Sites |
13874 |
|
Google Sites |
13833 |
|
Yahoo! Sites |
8125 |
|
FACEBOOK.COM |
6796 |
|
Wikimedia Foundation Sites |
6530 |
|
Warner Music |
5446 |
|
Batanga |
5037 |
|
MercadoLibre |
5020 |
|
WordPress |
4691 |
|
HI5.COM |
4471 |
|
TARINGA.NET |
4235 |
|
Televisa Digital Sites |
3887 |
|
Terra – Telefonica |
3729 |
|
NetShelter Technology Media |
3467 |
|
Orange Sites |
3302 |
|
Hispavista Sites |
3298 |
|
Apple Inc. |
3243 |
|
Fox Interactive Media |
3197 |
|
Grupo Carso |
2995 |
|
MUSICA.COM |
2966 |
México – March 2010
|
|
Total Unique Visitors (000) |
|
Property |
Mar-2010 |
|
Total Internet : Total Audience |
17.942 |
|
Top 20 Properties |
|
|
Google Sites |
16246 |
|
Microsoft Sites |
15768 |
|
Yahoo! Sites |
9623 |
|
FACEBOOK.COM |
9297 |
|
Wikimedia Foundation Sites |
7876 |
|
WordPress |
5663 |
|
Batanga |
5425 |
|
MercadoLibre |
5353 |
|
TARINGA.NET |
5065 |
|
HI5.COM |
4617 |
|
Terra – Telefonica |
4376 |
|
Televisa Interactive Media |
4219 |
|
Orange Sites |
4144 |
|
NetShelter Technology Media |
3801 |
|
Hispavista Sites |
3649 |
|
Vevo |
3634 |
|
Fox Interactive Media |
3630 |
|
Apple Inc. |
3616 |
|
MUSICA.COM |
3483 |
|
Grupo Carso |
3356 |
Source: comScore Media Metrix – Panel Only
Audience: Persons Age 15+ at Brazil, Argentina and México Home/Work/University Locations
