According to a recent study published by Kantar Media, the number of internet users generating content (UGC) – reading articles or commenting – varies significantly by country, but Latin America features on the top.
Research Latin America
There is no surprise about the growth of digital media in Latin America, but… What does it mean? comScore has recently launched a number of key trends for the region pointing to their implications for the rest of the year.
During its “Digital Future – Latin America 2012” webinar (Thursday, March 22), ComScore presented digital growth figures for Latin America for the December 2010 to December 2011 period. Portada covered the event and brings you the most relevant and possibly trendsetting information for this year.
According to a recent study published by MediaMind, the five highest-performing formats for digital advertising are Sidekick (IAB Rising Star), Pushdown (IAB Rising Star), Homepage Takeover, Messenger Ads, and Video Extender.
According to a recent study by Proyecto Inter-Meios (coordinated by Grupo Meio & Mensagem and PriceWaterhouseCoopers), total turnover for Brazilian media during 2011 was $22.482 billion, of which media billings from ad space sales accounted for $16.385 billion.
With 845 million active users per month as of December 2011 and about 80% of them from outside the United States and Canada, Facebook has undoubtedly established itself as one of the most important advertising…
According to TeleGeography, Chile is the country that leads the region in broadband penetration.
A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems.
According to Pyramid Research, the smartphone segment is becoming central to the development of the global mobile industry.
According to a recent report from comScore mobile devices are pushing more traffic throughout South America.
According to the ComScore rankings for September 2011 (see table below), Google’s media properties, which include YouTube, in Latin America occupied the first place with a reach of just over 119 million unique visitors out of a total market universe of almost 124.5 monthly unique visitors. In second place, Microsoft sites reached nearly 114.5 million users and Facebook occupied the third position with 101.4 million users.
Portada’s editorial team analyzed Advertising Expenditures, Population and GDP ratios in BRIC countries (Brazil, India, China and Russia) as well as in developed countries like Japan and the U.S.
According to a recent study by J.D. Power and Associates, only 3% of TV viewers are considering to cancel their traditional cable o satellite TV service. This report points out that despite mobile media consumption growth, TV prevalence is still strong in Latin America.
Social Networks are on the rise in Latin America Globally, 81.4 percent of all Internet users visit social networking destinations, representing one of the top online activities worldwide. Latin America represented…
Google sites are leading the pack in the most important digital markets in Latin America. According to the latest August figures from comScore, Google's digital properties are at the top of the ranking in Brazil, Mexico, and Argentina, with about 94% penetration among the digital population.
In the recently published study “The Rise of Social Networking in Latin America”, comScore analyses the different markets for each country of the region. Last week, we took a glance at Brazil´s social network market, today we analyze the rise of social networks in Mexico.
Despite the growth of Facebook in Latin America, Orkut is the most visited social network in Brazil. However, Facebook could soon take pole position, according to a new report released by internet analysts comScore.
Social Networks are really popular among Latin Americans. According to Synthesio, 82% of web users in Latin America use social networks. Brazil takes almost 40% of the web users in Latin America, follow by Mexico and Argentina with 15% and 13% respectively.
The time spent on social networks is up 12.8% from a year ago.
Digital budgets are booming in Mexico. Digital media involves a whole new way of thinking about advertising and making effective use of the possibilities, indexes and data offered by this technology.