Online Video: AOL Buys Video Exchange Adap.tv for US$ 450 million
AOL has acquired video ad exchange Adap.tv for $405 million dollars in cash and stock. Adap.tv´s revenue growth has surpassed 100% in each of the
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AOL has acquired video ad exchange Adap.tv for $405 million dollars in cash and stock. Adap.tv´s revenue growth has surpassed 100% in each of the
[ctalatinb] The Publicis-Omnicom merger set off a wave of speculation about how the global advertising market would be reconfigured. In the Americas (North America and Latin
International Business Times (IBT) is buying the online property of Newsweek, newsweek.com. The site will return to the www.newsweek.com site in the coming weeks. IBT is
Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. Consolidation of advertising agencies is
“Facebook reported a substantial increase in mobile advertising revenues during the second quarter of 2013. Mobile ad revenues made up 41% of total advertising revenues
Spanish bank BBVA has added to a recent Series B funding round for mobile payments company SumUp to accelerate its growth in Spain and Latin
Advertising spending in Latin America grew faster than in any other region in the first quarter, according to a new Nielsen’s report. Latin America saw
Publicis published its Q2 result with 9.6% of Revenue Growth and 5.0% of Organic Growth. Digital revenues grew at 13.4% this quarter and 11.1% the
Omnicom Group Inc. reported a slightly better-than-expected 2.4 percent rise in quarterly profit, mirroring a similar increase in revenue in its home market, according to
Salesforce.com has taken a $300 million loan from Bank of America to pay for its acquisition of ExactTarget which it acquired in June. According to
21st Century Fox, NBCUniversal and The Walt Disney Company announced that they will maintain their respective ownership positions in Hulu and together provide a cash
Gilla Inc. announced a Production and Supply Agreement with a South American Distributor to supply electronic cigarettes and related accessories. “We are excited to be
Grupo Televisa, the largest Spanish-language media company worldwide, announced its second quarter results. Net income grew by 30.7% compared to the same quarter of
Shazam, a media engagement company, announced that America Movil, Carlos Slim’s telecommunications carrier in the Americas has invested $40 million in Shazam. The companies have
The first week of July has been a busy one for Yahoo Inc., which closed deals to purchase three companies in as many days. The
HBO Latin America announced the creation of a panregional Advertising Sales team for Cinemax that will be based in Miami, and operate under the leadership
Walmart has acquired predictive intelligence startup Inkiru. The startup will be joining Silicon Valley innovation lab @WalmartLabs to accelerate the company´s retail analytics capabilities. Financial terms of the deal
Google has acquired Waze. Terms of the deal have not been disclosed. Waze is a social traffic and navigation app that is based on a
Millennial Media Inc. is looking to expand in Latin America with acquisitions ” to take advantage of a steadily growing mobile advertising market”, according to Reuters.
The Procter & Gamble Company announced it is grouping its Global Business Units into four industry-based sectors as part of the Company’s ongoing plan to