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Latin American Ad Spending Grows by 11.9% – Nielsen


Advertising spending in Latin America grew faster than in any other region in the first quarter, according to a new Nielsen’s report.

Latin America saw ad spending growth of 11.9 percent year-on-year in the first three months of the year, with every country in the region experiencing growth. This emerging region does, however, face its own challenges, as some countries, like Argentina, are experiencing rising unemployment and high inflation.

According to Nielsen’s quarterly Global AdView Pulse report, global advertising grew just 1.9 percent from the first quarter of 2012.

In looking at Europe, it’s clear that ad spend is still declining under the weight of the region’s economic problems. It seems unlikely that the region will recover from these challenges in the short term.

Growth in ad expenditures steadily continued in the Asia-Pacific, where spending grew 5.8 percent in the first quarter. The best performers in the region were China, Indonesia and Philippines, which all saw roughly 20 percent growth. Japan was the only country where ad spend decreased (down 1.1%).

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