Walmart has acquired  predictive intelligence startup Inkiru. The startup will be joining Silicon Valley innovation lab @WalmartLabs to accelerate the company´s retail analytics capabilities. Financial terms of the deal were not disclosed.

Inkiru’s platform is an active learning system that combines predictive intelligence, data analytics and a decision engine to influence and determine customer interactions.

Walmart Labs said Inkiru’s predictive analytics platform will add data analysis capabilities, including site personalization, search, fraud prevention and marketing.

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Portada Staff

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