What: Kantar has released the results of its yearly Brand Footprint report, based on research of 72% of the global population. Why it matters: In Latin America, 8 of the top 10 brands belong in the food and beverage category. Brands can refer to Kantar’s report to find out what these brands have in common, […]
Brand Marketing Latin America
Walmart, Soriana Explain Alternative Payment Strategies for Capturing the Growing E-commerce Grocery Market in Mexico
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
10 Golazo Award Finalists will Pitch their Campaigns to Brown Forman, Visa and Heineken Jury Members at #PortadaLat
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
#PortadaLat Speaker-Pablo Chiozza of Latam Airlines: “Our New Low Cost Strategy Will Translate into Fare Decreases of Up to 40%”
Pablo Chiozza, Sr. VP USA, Canada & Caribbean, Latam Airlines Group will be one the many major executives present at PortadaLat. Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.
#PortadaLat Speaker-PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”
Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath is going to be one of the highlights at our ninth annual PortadaLat conference next month in Miami. In his keynote speech on June 8, Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.
Fandango, the digital network for moviegoers, is significantly expanding its focus in Latin America with a new global brand strategy.Ingresso.com Launches New Cinema-Focused Ticketing Platforms in Brazil This April, While Fandango Latin America (www.Fandango.lat) Debuts in Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia.
OTAs are looking for other ways to monetize their sites, apart from bookings.
Luis Perillo, VP of Sales & Marketing, Caribbean & Latin America at Hilton Worldwide, explains why the hotel line is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.
Erica Doyne, senior director of marketing for AMResorts, talked to Portada about the hotel brand’s biggest challenges in the U.S. Hispanic and Latin American market, as well as marketing trends in the luxury hotel business.
Emilio Trabulse Amor, marketing director of Marti Group, talks about the challenges and trends in the Mexican sports market.
Volkswagen last week announced that it has selected Omnicom’s PHD as its global media agency after a long competitive review. Previously , WPP’s Mediacom had handled most of the business, including in the U.S. market.Latin America is an important market for the German automaker Volkswagen, who according to Kantar Media spent more than US $3 billion on measured media worldwide in 2014. Portada interviewed Giselle Fiumara, Global Marketing Communications Manager LatAm at Volkswagen, on the company’s Latin American strategy.
Attendees of next week’s PortadaLat in Miami will have the privilege to hear first-hand from Patricia Aragon, Digital Marketing Manager, L’Oreal, how the beauty giant has significantly modified its Latin American marketing strategy. A new “content factory/assembly line” in Mexico City is a major element in the new strategy.
Mexican banks like Banamex, BBVA Bancomer and Santander say sports sponsorships are one of the top marketing strategies for their brands. Banks have become one of mexican soccer main sponsors and other of other sports like F1 and baseball.
Avon’s Rebeca Ricoy speaks to Portada about the evolution of the company toward digital platforms as well as challenges that the company faces on its path to digitalization.
Cristina Lorenzo, marketing VP for Mattel Latin America, faces the latest marketing trends while adapting to the toy sector in Latin America.
Pasta maker Barilla’s strategy has an important Latin marketing component, both multicultural in the U.S. as well as in Latin America, as the recent partnership of Barilla with television personality and restaurateur Ingrid Hoffman shows. We talked to Melissa Tendick, VP of Marketing at Barilla Group about the company’s marketing and media strategy. Barilla’s marketing […]