AdAge and Wing Latino Call for Culturally Relevant English Content and Teen Magazines
A media buyer study published by MPA and Ad Age revealed that 60.1% of the media buyers interviewed currently include Hispanic Magazines in their media plan.
A media buyer study published by MPA and Ad Age revealed that 60.1% of the media buyers interviewed currently include Hispanic Magazines in their media plan.
Kraft’s Kool-Aid is looking to advertise in Hispanic magazines next year.
Consumer Personal Care Products, mostly women’s beauty products, were the biggest advertisers in Hispanic magazines (US $23.6 million) during the first eight months of 2005.
General Motors’ Pontiac launched a Hispanic advertising campaign. Magazines play an important part in it.
Magazine Publishers of America conducted its first Hispanic Magazine Summit in Puerto Rico last weekend. Around 100 executives from advertising agencies, national advertisers, publishing and research companies participated in the event.
The Hispanic Summit, sponsored by MPA and Ad Age, will be held in Puerto Rico October 14-15, 2005, right before the American Magazine Conference.
Automotive companies slow to recognize the power of print
U.S. automotive companies with Hispanic advertising budgets are slowly increasing their allocation to print media targeting Spanish-speaking audiences.
During the first half of 2005, automotive advertising in Hispanic magazines increased by 24.4% to US $13.6 million compared to the first half of 2004 (US $10.93 million).
Researchers found a lack of pharmaceutical ads in Hispanic magazines for conditions that affect a significant number of these readers, including hypertension and diabetes.
The Audit Bureau of Circulations Fas-Fax report shows strong growth in newsstand sales of Spanish-language magazines.
Magazine advertising by car manufacturers expanded by 24% during the first half of 2005, according to HispanicMagazineMonitor. General Motors was the leading advertiser, outspending Daimler Chrysler by a factor of two. For newspapers, TNS Media Intelligence shows a 12% increase.
Magazine Publishers of America (MPA) is launching a research effort to measure Return on Investment (ROI)across different media.
While publishing giants like Gruner + Jahr USA are announcing millions in cuts due to flat ad pages and ad revenues in their general market publications, parenting magazines, both in the general and Hispanic markets, are doing well. According to Hispanic-Magazine Monitor, Ser Padres….Read More.
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Women´s magazines, Publishers and advertisers miss each other in their attempts Sami Haiman, advertising director for AMI Latino Media Group's newly launched Shape en Español, says general market advertisers are very cautious, too cautious, when targeting the Hispanic market.
Women´s magazines, Publishers and advertisers miss each other in their attempts to reach Latinas