T-Mobile is kicking off its Coverage Beyond initiative and campaign on Tuesday June 21. T-Mobile’s latest Un-carrier move, Coverage Beyond, includes free high-speed data in 210+ countries and destinations as well as free in-flight connectivity and streaming all flight long on the biggest U.S. airlines.
Combate Global posted the second-highest television viewership in company history with MMA audience during fight night.
“At Diageo brands lead with culture,” Jennifer Yu, Vice President, Brands in Culture North America, tells Portada. Yu provides insights on how she does cultural marketing at the the world’s largest producer of spirits and beers,
At a recent Portada Live knowledge-sharing event for brand marketers Erin Siegel, Senior Director, Public Relations & Executive Communications Century 21, asked other participants about the role Content Marketing for E-Commerce plays in their strategies. Specifically, what role does content marketing play in the online marketplace space and how do they leverage it to differentiate their brands?
Wells Fargo Marketing is important; The financial institution reported investing US $600 million U.S. in advertising and promotion in 2020 (1.076 US$ billion in 2019), according to Statista. Portada talked to Rebeca Vargas, Head of Marketing for Diverse Segments at Wells Fargo on the whys and hows of her upcoming initiatives.
ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S, about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
While Centers of Multicultural Marketing Excellence certainly fulfill their function as specialized units for best practices and research, they are also sometimes mocked by insiders as consulting units that do not have decision-making power. This is not the case of Dish’s Hispanic Center of Excellence, Alfredo Rodriguez, Vice President, Latino Center of Excellence at DISH Network tells Portada. “DishLATINO is a brand and a product. A P&L focused mindset drives all acquisition, retention, programming & product initiatives.”, he asserts.
DigitalReef expansion into Connected TV will provide advertisers with direct access to reach consumers across mobile, TV and digital streaming services. This is DigitalReef’s first acquisition in the United States.
DoorDash launched ‘Antojo’, its first-ever custom created Spanish & English multi-platform marketing campaign aimed at authentically connecting with the Latino community.
The growth of Hispanic-owned businesses is the number one goal of the USHCC, a business advocacy group representing more than 5 million U.S. Hispanic-owned businesses. USHCC recently hosted its Legislative Summit with several national elected officials and business leaders. USHCC President & CEO Ramiro Cavazos talked to Portada about the expected outcome of the Legislative Summit.
Popeyes is centralizing its media buying in one DSP to minimize wasted impressions and maximize reach of households. Jean Paul Ciaramella, Media Lead, Popeyes NA, Restaurant Brands International, explained the new initiative at the recent Portada Live event.
Diversity increases NCRC Community Development Fund has just been named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2022, placing ninth in the “Small and Mighty” category. Portada talked to Marissa Calderon, Executive Director, NCRC Community Development Fund, Inc. and Chief of Community Finance & Mobility, National Community Reinvestment Coalition, to understand the key elements that foster innovation in her organization.
The closing of Canela Media’s US$ 32 million Series A funding round is one of the few relatively sizable investments in digital media companies in the last few years, particularly in Hispanic digital media. Four things You need to know.
Costa Farms, the largest producer of ornamental plants in the U.S., is moving its marketing up a gear (or two) in 2022. Portada talked to Mari Carrasquillo, Senior Director Brand & Channel Marketing at Costa Farms to understand how the largest ornamental plant grower in the world is working on new marketing initiatives.
In recent times, businesses have recognized the importance of supporting diverse-owned media and organizations. Yet, they face structural barriers that prevent them from receiving funding from advertisers and benefactors,and covering the perspectives and issues that matter to their communities.
Show Heroes Group Buys smartClip Latam, Chemistry Cultura launched, last but not least (:-) Televisa and Univision create Televisa Univision Inc … companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Thanks to an ingenious football marketing strategy the NFL was able to become one of the leading leagues across the globe. What role do Hispanics play in the NFL’s marketing strategy? Marissa Solis, SVP Global Brand & Consumer Marketing, NFL, shared some concepts about the NFL’s marketing plan going forward.
Google announced Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics was informed by their learning and widespread community feedback from their earlier FLoC trials and replaces their FLoC proposal.
Sedano’s Supermarket, the fourth-largest Hispanic retailer in the U.S., recently introduced Nuestra Sazón magazine, the first step in its retail media network launch. The custom publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture. Portada interviewed Javier Herrán, Chief Marketing Officer, Sedano’s. to learn more about Nuestra Sazón and other projects related to Sedano’s retail marketing strategy.
