Ubaldo Aguirre shares Unilever Food Solutions’ omnichannel strategy, leveraging AI, personalization, and brand experiences to transform food marketing.
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
Nine campaigns and brand moves reaching out to the U.S. consumer right now.
Tori Keichinger, VP and head of Marketing at Century 21 Real Estate, LLC, tells Portada about the different elements and the key rationale for the campaign.
No matter how we may want to spin it, the U.S. is a diverse mass market. DE&I is being rolled back, but experts in the marketing and media community tell Portada that DE&I has little to do with diverse marketing strategies and advertising. Six things to know.
TCA’s Sabeena Mannan provides insights on the latest trends for the activation of full-funnel marketing strategies.
What do we know about the economics of Spanish-language Super Bowl advertising? What is the Spanish-language audience size, and how big is the Hispanic audience including English broadcasts, overall? How does it compare with audiences at soccer matches? Lets find out.
CTV advertising is where open Internet publishers have the most to gain. However, not everything is rosy: low ad fill rates, technical challenges, and winner-take-all situations. What are CTV’s growth drivers and obstacles? Where are CPM’s and how is inventory developing? Portada asked insiders, and we developed these 9 questions and answers.
Companies mentioned: Amazon, Google, Meta, Revry, IGN, Canela Media, MyCode, NBC/Uni Telemundo, TelevisaUnivision, Paramount, Disney, Netflix…
Budweiser wins in Super Bowl Ad Contest. More humor and less celebrities in Big Game ads. Plus 7 brand moves.
The telco giant just made a major investment in the global soccer tournament. Nick Kelly assesses the opportunity and discusses plans for the activation.
Jackie Puente was recently appointed as the first millennial USHCC Board Chair. Throughout her career, Ms. Puente has been a translator between public, private, and nonprofit entities to promote sustainable and equitable growth. We interviewed her to understand her views on the growth of the United States Hispanic Chamber of Commerce (USHCC) and the opportunities and challenges ahead.
Leveraging premium Hispanic inventory through cultural precision fosters trust, authenticity, and deeper connections with US Hispanic audiences. Experts highlight the role of data-driven insights, high-quality media, and owned platforms in achieving meaningful engagement.
U.S. Bank launched a new Smartly™ Visa Signature® Card advertising campaign, Instacart’s SuperBowl teaser, and six other recent brand initiatives.
Constellation Brands’ Rene Ramos discusses evolving soccer marketing strategies, addressing fragmentation, sponsorship challenges, and impactful future investments for Modelo and Corona.
President Trump signed an executive order on Monday to delay enforcing a federal ban on TikTok for 75 days. It is unclear whether such a move will override the ban. Mid-term a ban or sale, without including the coveted TikTok algorithm, to a new U.S. owner is likely. 8 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
UPDATE February 17, 2025. The presidents of Honda and Nissan announced separately that their respective companies would not be merging. Nissan and Honda spend more than US $800 million a year in advertising in the U.S. While the merger is unlikely to happen in the short term, the analysis of the drivers for the merger and its marketing implications shed light on where Nissan, Honda and other players are situated in the competitive U.S. automotive market. How would the merged company have conducted its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.
With the holidays approaching, Portada asked brand and media agency executives about their plans. They have lots of fun to look forward to!
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
Omnicom Media Group (OMG) is buying Interpublic Group (IPG), What does the merger mean for the advertising and marketing sector? 6 Insights.