INTERVIEW: Oath to Focus on Latin American Mobile Users
Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
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#PortadaLat Speaker – MasterCard’s Patricio Rubalcaba: “LatAm has a higher Penetration of Smartphones than Credit Cards”
The tremendous growth of e-commerce and how it impacts the overall marketing discipline and digital marketing in particular is going to play an important role in the program of PortadaLat next Wednesday and Thursday in Miami. We interviewed Patricio Rubalcaba, VP Merchant Development Travel, Retail & Digital Verticals at Mastercard . Rubalcaba is going to participate […]
Fernando Fiore to Emcee Stellar Sports Marketing Sessions at PortadaLat Next Week
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing, with an emphasis on Travel and Sports. Today’s most innovative thinkers and influential decision makers will share the tools and insights needed to thrive in today’s fast-paced market.
Hispanic Targeting: Why Spanish-Language Ads Deliver Higher ROI
Hispanics represent a huge opportunity for marketers with 57 million people adding up to $1.3 trillion in spending power. But with such large numbers comes complexity, and a struggle to form a complete picture of Hispanic consumers.
Sony’s Irving Plonskier and AMC’s Hector Costa Plans for 2017
Sony Picture Television’s Irving Plonskier and AMC’s Hector Costa are two veteran executives in the Latin American and panregional advertising and media sector. We interviewed both to hear how they are trying to harness opportunities and connect with the Latin American consumer in 2017.
DOWNLOAD the Program to Prepare for #Portada16 on Wednesday and Thursday!
A new and improved edition of Portada’s Annual Conference, co-produced with MediaPost, is taking place on Wednesday afternoon and Thursday in New York City’s Yotel! To help you prepare for unparalleled networking opportunities and the best content available in the marketplace, DOWNLOAD the 20 page program and agenda!
Major League Soccer unveils “Stand as One” marketing campaign for 2016 season
Less than three weeks away from the start of the 2016 Major League Soccer season, the league has unveiled its new promotional campaign and tagline “Stand as One,” which will replace last year’s “Unstoppable,“designed to elevate the movement and the sport of soccer in North America.MLS new promotional effort will include customizable wallpapers , mobile by coverage through social media, mobile banners and app integrations, real-time Twitter ads, full-screen takeovers and mobile countdown clocks.
Upfronts: Broadcasters Aim to Keep Hispennials Watching, while Agencies Crave Measurement
With increasing pressure from digital, broadcasters will strut their best and brightest stuff this week. Here’s what media buyers from Zubi Advertising, Horizon Media, Havas Media, Dieste, Bromley and Innocean USA expect.
NewFronts: Liquidthread and Condé Nast Bet on Millennial Latinos
Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic weeks. Now let’s look at the most important Multicultural related news that came out of the 2015 NewFronts.
Star Band Bachata Heightz to perform at #Portada14
Attendees of the Hispanic Music and Entertainment Marketing Forum, which kickstarts #Portada14 this Wednesday Sept. 17 in New York City, will be able to meet the members of Bachata Heightz, courtesy of Batanga, and understand what the Dominican Republic rooted and urban influenced Bachata genre is all about. What’s more they will be able to hear Bcachata Heightz sing their popular single “Dime Porque”.
Bringing FSI’s to Mobile: Newspaper venture Wanderful Media receives US$ 15 million funding
Major newspaper companies are funding a new US $14.5 million round of investment into Wanderful Media, a service that digitizes and distributes the preprints (FSIs) that go out every weekend in local papers across the United States.
