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We talked to Yocelin Delgadillo, Director, Integrated Marketing Communications at AB InBev during her participation at AdWeek Latam. We discussed new digital strategies for Mexican brands, particularly how marketing for Modelo and other beers has switched to digital. In addition, she told us all about partnerships with fairs and festivals, e-commerce, and the company’s plans for streaming entertainment platforms. 

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Coronavirus Impact on Marketing

The corona virus may soon be contained and ultimately not have a major impact on activity levels in the marketing sector (similarly to the 2003 SARS outbreak and the 2014-2016 Ebola outbreak). However, will the coronavirus impact the marketing world? Short term it will likely have an impact and it may also  accelerate trends that are already under way. Four things to take into account.

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Mitú, a mlti-channel YouTube network targeting the LatinX consumer has been sold to Latido Networks. How much did Latido pay after investors poured more than US $50 million into Mitú over the last 8 years? What is the rational for the acquisition? And what does the transaction say about the growing LatinX advertising market?

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Last week, the Justice Department finally approved the T-Mobile and Sprint merger. The combined company spent more than U.S. $2.7 billion in advertising in 2019, and will certainly take new marketing decisions. This will impact vendors (media, agency, sponsorship and other marketing service providers) who support the telco giant with marketing strategy, planning, and execution.  An analysis by Portada’s editorial team: 5 thinks you need to know…. 

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