At only 33 years old, Martínez has several years of experience in business aimed at technology and innovation. He will share his expertise with Portada Mexico’s attendees and will also be available for one-on-one meetings.
We looked at the top 15 online retail sites visited by shoppers in the US and how they scored in number of visitors in May 2018.
Major League Soccer looks to leverage World Cup coverage and the success of “El Tri” to increase viewership. Major League Soccer wants to continue its growth as league despite the USMNT not qualifying into the 2018 World Cup.
David Villa’s production company Designated Player and Telemundo Deportes will create content during FIFA World Cup. In what can develop into a Spanish “Players’ Tribune,” leveraging World Cup content can be a big boost for DP.
Panini’s Jason Howarth, Las Vegas Lights’ Steve Pastorino and the L.A. Galaxy’s Brendan Hannan weigh in on the importance of the Latino market at World Cup this summer. Resetting from a U.S.-Canada focus to Latino fandom is critical for brands with World Cup ties.
Accenture has published a report on the new travel trends to keep an eye on as 2018 unfolds. As the world changes and technology advances at an accelerated rate, travel-industry players need to be aware of the new customers’ needs and be ready for some fierce competition.
We talked to Yamile Elias, Head of Marketing of the Drinkfinity brand at PepsiCo, to find out more about the marketing strategies behind this new product. There is an ongoing tension between online and physical retail. Products like Drinkfinity could set a new trend for other brands to follow.
Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.
At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.
Adsmovil offers the opportunity to reach Hispanic audiences more effectively through mobile with digital advertising solutions around the soccer World Cup. Hispanics are three times more interested in soccer than non-Hispanic audiences; the soccer World Cup is a great opportunity to reach U.S. Hispanics and connect with them via mobile.
We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February. Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.
GlobalWebIndex and Publicis Media have published a dataset offering information about online behaviors, cultural preferences, and linguistic choices of Hispanic Americans. Hispanics represent 18% of the U.S. population; this data will help brands understand the segment’s complexities according to linguistics, regions, and cultural affiliations.
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in January 2018. 57.6% of Latin American users looked for news online, while 85% of Mexicans with an internet connection browsed news websites.
Ronaldo’s star status is unassailable internationally, but still emerging in the U.S. beyond soccer fandom.
Portada interviewed Conffianz’s CEO Peter Snitzer, who will be participating in the MULTICULTURAL SHOPPERS panel at Portada17 this Thursday September 14 in New York City’s Yotel.
The tremendous growth of e-commerce and how it impacts the overall marketing discipline and digital marketing in particular is going to play an important role in the program of PortadaLat next Wednesday and Thursday in Miami. We interviewed Patricio Rubalcaba, VP Merchant Development Travel, Retail & Digital Verticals at Mastercard . Rubalcaba is going to participate […]
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing, with an emphasis on Travel and Sports. Today’s most innovative thinkers and influential decision makers will share the tools and insights needed to thrive in today’s fast-paced market.
Hispanics represent a huge opportunity for marketers with 57 million people adding up to $1.3 trillion in spending power. But with such large numbers comes complexity, and a struggle to form a complete picture of Hispanic consumers.
Sony Picture Television’s Irving Plonskier and AMC’s Hector Costa are two veteran executives in the Latin American and panregional advertising and media sector. We interviewed both to hear how they are trying to harness opportunities and connect with the Latin American consumer in 2017.
A new and improved edition of Portada’s Annual Conference, co-produced with MediaPost, is taking place on Wednesday afternoon and Thursday in New York City’s Yotel! To help you prepare for unparalleled networking opportunities and the best content available in the marketplace, DOWNLOAD the 20 page program and agenda!
This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach.
We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.
IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.
