Heineken USA has appointed Canvas Worldwide as its media agency of record following a review. The appointment will be effective as of January 1, 2019. Sources at Heineken tell Portada that “marketing plans will continue to be the same just with a new agency partner to execute against.”
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Voice search increased by 35-fold between 2008 and 2016. But brands don’t have to re-invent the wheel to make sure they’re on top of consumers’ search results.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
Thuuz Sports created an excitement metric for 2018 FIFA World Cup games and teams, with Croatia vs. Russia ranking as the top match and Spain as the No. 1 side. Measuring excitement can help marketers identify sports, teams and players who elicit strong passions in fans and can therefore be strong partners for their brands.
Major League Soccer looks to leverage World Cup coverage and the success of “El Tri” to increase viewership. Major League Soccer wants to continue its growth as league despite the USMNT not qualifying into the 2018 World Cup.
David Villa’s production company Designated Player and Telemundo Deportes will create content during FIFA World Cup. In what can develop into a Spanish “Players’ Tribune,” leveraging World Cup content can be a big boost for DP.
Panini’s Jason Howarth, Las Vegas Lights’ Steve Pastorino and the L.A. Galaxy’s Brendan Hannan weigh in on the importance of the Latino market at World Cup this summer. Resetting from a U.S.-Canada focus to Latino fandom is critical for brands with World Cup ties.
Accenture has published a report on the new travel trends to keep an eye on as 2018 unfolds. As the world changes and technology advances at an accelerated rate, travel-industry players need to be aware of the new customers’ needs and be ready for some fierce competition.
We talked to Yamile Elias, Head of Marketing of the Drinkfinity brand at PepsiCo, to find out more about the marketing strategies behind this new product. There is an ongoing tension between online and physical retail. Products like Drinkfinity could set a new trend for other brands to follow.
Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.
At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.
Adsmovil offers the opportunity to reach Hispanic audiences more effectively through mobile with digital advertising solutions around the soccer World Cup. Hispanics are three times more interested in soccer than non-Hispanic audiences; the soccer World Cup is a great opportunity to reach U.S. Hispanics and connect with them via mobile.
We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February. Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.
