To be successful, programmatic advertising targeting multicultural audiences needs to be fine-tuned. Advice from Augusto Romano, CEO of Digo Hispanic Media, and Hernán Zungri, SVP Sales & Operations, Digo Hispanic Media.
The consumer goods giant increased its marketing spend around 14% year over year in the quarter ending March 31, 2024.
Do demand-side platforms have a racist behavior? Why Programmatic advertising targeting multicultural audiences has a lot of room for improvement, to say the least. Two critical issues and potential solutions according to media buying agency and media executives interviewed by Portada.
Inside the agreement to provide spanish-language current affairs and archival content to ChatGPT. How it impacts Spanish-language content for the U.S. Hispanic market.
Hispanic healthcare tensions encompass barriers in language, culture, and trust faced by the largest racial and ethnic minority group in the US.
Corona, Whole Foods Market and other brands targeting the U.S. consumer right now.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
Three ways the just announced Walmart-Vizio acquisition will impact the U.S. advertising ecosystem.
Digo executives Augusto Romano and Hernan Zungri discuss the unique power of owned and operated media for advertisers.
Yesterday’s announcement of Canela Media taking over exclusive U.S. sales representation of sports and soccer property Marca highlights the increasing interest in soccer-related advertising in the U.S.
Any marketer’s dream is to be directly involved in a Super Bowl ad. The NFL’s championship game is broadcast in over 130 countries in over
Verizon Marketing: Store openings by the hundreds in large urban markets are the primary driver of Verizon Value’s marketing and advertising initiatives, says Cheryl Gresham, VP and CMO at Verizon Value.
Toyota will have a Spanish-language ad during the Univision broadcast of the Super Bowl on February 11, a spokesperson at Saatchi & Saatchi tells Portada.
Brand Keys reveals brands exceeding expectations become ‘Loyalty Juggernauts,’ securing market share, loyalty, and economic influence. Explore the transformative impact of customer satisfaction on brand loyalty.
Portada talks with Melissa de León, Senior Channel Marketing Manager at Under Armour about how the brand is leveraging female athletes to meet its goal of reaching a target audience between 16 and 25 years old.
Edwin Hincapie, Brand Director of Santa Teresa Rum at Bacardi, tells Portada about the different elements of his rum marketing strategy.
At Portada, we are keeping our finger on the pulse of all things marketing and media. “Insider” is our digest of news and occurrences that have gotten under the radar lately and deserve attention and analysis. Today, we look at why ad sales forces are coming back, NGL’s Lawsuit against GoDigital, the decline in social referrals to websites, and more…
S&P Global Ratings expects 2024 U.S. advertising to grow by 7.6%. Portada interviewed Naveen Sarma, Managing Director, S&P Global Ratings, to delve deeper into the recently published forecast.
Influencer Marketing Trends: Julia Estacolchic, Sr. Director of Brand Marketing at Match, provides Portada with first-hand input about the evolving influencer marketing practice.
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …