LPGA Star Salas Clicks With Hispanic Fans, Marketers
Global professional services firm Aon has tabbed Mexican-American LPGA pro Lizette Salas as its ambassador for the new, multitour Aon Risk Reward Challenge.
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How RCI Uses Online Reviews to Improve Communications, Build Credibility and Grow Sales
RCI is finding new ways to leverage online reviews to improve customer communications, build market credibility and increase sales.
6 Marketing Trends of 2018 as Seen by Portada
With one foot in the next year, it’s time to evaluate the paths we took in 2018, and see what knowledge and best practices can help us ride the trends in 2019.
Atlanta United Builds a Latino Wall of Stars; Will They Follow the Dollars Abroad?
Off its MLS Cup victory, Atlanta United FC faces some tough decisions regarding the retention its young Latino stars. It is a challenge and an opportunity not lost on the powers that be in MLS, and one which will be key in the next level of development as a league.
Nielsen Explores Consumers’ Connected Lives in Global E-commerce Survey: 53% of the Global Population is Online
Consumers are spending increasingly more time on an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology, and digital innovations are redefining consumers’ every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyles well into the future.
30% of Consumers Will Use Smart Payment This Holiday Season, says PwC’s Consumer Markets Leader Steve Barr
We spoke to Steve Barr, Consumer Markets Leader at PwC, about consumers’ shopping behaviors during this year’s holiday season.
Amazon Makes Play for Latinos Through Soccer
As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable.
6 Experts Answer: How Can Multicultural Marketing Insights Make General Campaigns More Effective?
José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights are a valuable light in this moment of uncertainty around how to best approach multicultural marketing.
Viant’s TV Viewability and Distraction Report: 89% of US Smartphone Owners Use Their Phone While Watching TV
Viant has published the results of its TV Viewability study, in which it analyzes device ownership and distraction factors. The answer, concludes the study, is a cross-channel and retargeting strategy.
Heineken USA’s Marketing Won’t Change as a Result of the Switch from Starcom to Canvas
Heineken USA has appointed Canvas Worldwide as its media agency of record following a review. The appointment will be effective as of January 1, 2019. Sources at Heineken tell Portada that “marketing plans will continue to be the same just with a new agency partner to execute against.”
Consumer Insights Roundup: 66% of US Hispanics Believe Their Vote Doesn’t Count, Emotionally Connected Consumers Have a Higher Value…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Future Search: Smart Speakers and Virtual Assistants Pose New Challenges for Brands
Voice search increased by 35-fold between 2008 and 2016. But brands don’t have to re-invent the wheel to make sure they’re on top of consumers’ search results.
Consumer Insights Roundup: 55% of US Households Look For High-Protein Foods, 81% of US Internet Users Interested in D2C Purchases…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Consumer Insights Roundup: Young Consumer Experiment More With New Products, 80% of Consumers Consider Themselves Loyal to a Brand After 3 Purchases…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Which Factors Determine Latinas’ Expenditures and Shopping Behaviors?
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Consumer Insights Roundup: 38% of Consumers Believe that Brands Are Primarily Responsible for Ensuring Brand Safety, 31% of US Consumers Will Watch the US Open
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Consumer Insights Roundup: 64% of U.S. Adults Have Shopped at Walmart Lately, 50% Deem Checkout Experiences “Very Important”
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Consumer Insights Roundup: 87% of Shoppers Begin Product Searches Online, 52% of U.S. Teens Cut Back on Mobile Phone Use
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Consumer Insights Roundup: Hispanics Are Heavy Users of Social Media, 30% of Parents Plan to Spend More Than Last Year on B2S Season…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
World Cup Excitement Ratings Provide Another Key Measurement For Brands
Thuuz Sports created an excitement metric for 2018 FIFA World Cup games and teams, with Croatia vs. Russia ranking as the top match and Spain as the No. 1 side. Measuring excitement can help marketers identify sports, teams and players who elicit strong passions in fans and can therefore be strong partners for their brands.
