– Feature

Sony’s Irving Plonskier and AMC’s Hector Costa Plans for 2017

Sony Picture Television’s Irving Plonskier and AMC’s Hector Costa are two veteran executives in the Latin American and panregional advertising and media sector. We interviewed both to hear how they are trying to harness opportunities and connect with the Latin American consumer in 2017.


DOWNLOAD the Program to Prepare for #Portada16 on Wednesday and Thursday!

A new and improved edition of Portada’s Annual Conference, co-produced with MediaPost, is taking place on Wednesday afternoon and Thursday in New York City’s Yotel! To help you prepare for unparalleled networking opportunities and the best content available in the marketplace, DOWNLOAD the 20 page program and agenda!


Major League Soccer unveils “Stand as One” marketing campaign for 2016 season

Less than three weeks away from the start of the 2016 Major League Soccer season, the league has unveiled its new promotional campaign and tagline “Stand as One,” which will replace last year’s “Unstoppable,“designed to elevate the movement and the sport of soccer in North America.MLS new promotional effort will include customizable wallpapers , mobile by coverage through social media, mobile banners and app integrations, real-time Twitter ads, full-screen takeovers and mobile countdown clocks.


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SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

One way in which a company can stand out from the competition is through an excellent marketing strategy that not only attracts, but also retains customers. So what are some key parts of an excellent marketing strategy?


Only These Five Athletes Made it to the Time Magazine 100 List

Only These Five Athletes Made it to the Time Magazine 100 List

Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn't from the U.S.


RANKING: Top 10 Websites Most Visited by US Hispanics

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Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.