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Out-of-home advertising continues to grow hand-in-hand with technologies that provide the consumer with an interactive experience. Unlike other traditional media, OOH is expected to grow at a booming rate in the next 3-5 years, with the global share of revenue expected to reach 24% by 2021. We talked about OOH to experts Jill Brooks (Business Development Director, U.S. at Latcom), Vanessa Hartley (Associate Media Director, Outdoor Media Alliance, Hearts & Science), Michael Lieberman (Co-Ceo, Kinetic, North America) and Leonor Palao (Creative Brand & Advertising Leader). 

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