- Feature Archives -

- Feature 07/18/2021

Tabit’s Nadav Solomon:”Restaurant Owners are Seeking New Efficiencies to Improve the Top and Bottom Lines as they Adapt to New Economic and Social Conditions.”

Nadav Solomon, Co-Founder and President of Tabit Technologies, tells Portada that hospitality marketers need to embrace social media as a key component for customer acquisition and retention. They also need to own their own data, which will allow them to improve customer relationship management and execute new loyalty programs. Tabit recently announced a partnership with the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU) to help educate students in restaurant operations, management, and profitability.

- Feature 07/13/2021

Dynamic Creative Optimization: “How Advertisers can Leverage Recency, Relevancy and Intent Data.”

Dynamic creative optimization (DCO) is a major contributor to the performance of an advertising campaign. In this article we examine DCO campaigns that Digo Hispanic Media has been implementing for its clients.

- Feature 07/05/2021

Starcom and Canela.TV on How Advertisers Can Best Exploit the Hispanic CTV Opportunity

Hispanic CTV provides advertisers the positive audience features of linear TV (co-viewing, large screen engagement) and the targeting and interactivity of digital marketing. Hispanics are one of the highest growing cohorts in CTV adoption. What do advertisers need to take into account when it comes to target the U.S. Hispanic consumers through CTV?

- Feature 06/27/2021

An Update in the Move to a Cookieless Era, Has Anything Really Changed?

This week, Google announced that it was delaying the depreciation of 3rd party cookies from within its Chrome browser environments. Originally planned for implementation in 2022, the phasing out is now planned to begin mid-2023.It’s the latest twist in the tale for the digital media industry, but what does Google’s announcement actually mean and what’s going to happen next? By Remi Cackel, Chief Data Officer, Teads

- Feature 06/21/2021

L’ATTITUDE’S Sol Trujillo on Why Hispanics Drive the New Mainstream

The Hispanic Market has become the New Mainstream. Due to their enormous contribution to workforce and consumption growth “Latinos play a crucial role in the new Mainstream Economy”, Sol Trujillo, Co-Founder L’ATTITUDE tells Portada. The key role of Latinos in the present and future of the U.S economy will be discussed at the L’Attitude Conference in San Diego from September 29 to October 2, 2021.

- Feature 06/15/2021

CNN en Español Reinvents News Sponsorship, With 360° Sales Opportunity

The new programming will offer advertisers a chance to integrate with a top brand and its top talent on TV,…

- Feature 06/10/2021

How El Vocero and El Colombiano Increased their Audience Engagement with Video Content

Audience engagement rules in the digital age. Due to the rapid growth of video consumption, video engagement plays a crucial role for digital publishers. Video players features and implementation are key factors. Here we look at how two digital media properties increased their audience engagement metrics through video.

- Feature 06/03/2021

How El Nuevo Dia Caters to the Puerto Rican Diaspora in the U.S.

Cultural relevance is of prime importance for media to engage its target audience. El Nuevo Dia Puerto Rico is an example of a culturally relevant media property, particularly for the more than 5 million Puerto Ricans living in the U.S. mainland. Portada talked to several executives at El Nuevo Dia to understand how it serves as a bridge between the local community in Puerto Rican and the diaspora in the U.S.

- Feature 06/02/2021

Adapting Your Brand in a Digital World

A brand is an emotional concept. A name or symbol can evoke images, ideas, feelings, lifestyles, and aspirations. Businesses work hard to cultivate and develop their brand identity – they use their brand to say this is who we are, this is what we do, and this is what we can accomplish together.

- Feature 05/25/2021

What is CTV Advertising? 6 Key Questions and Their Answers

As CTV advertising is clearly on the rise there is still a lot of confusion in the brand marketing and media buying community about what CTV really means and what its key features are. What are its advantages? Is it interactive? How do you buy it? 6 key questions and their answer according to executives from Mastercard and Innovid.

- Feature 05/24/2021

Match Group’s Julia Estacolchic on the Evolving Cross-Channel Execution Landscape

According to the first quarter 2021 financial report of the Match Group, the world’s biggest dating services provider, growth in North America average subscribers was primarily driven by dating services Tinder, Hinge, BLK, PlentyOfFish, and Chispa. Julia Estacolchic, Director, Brand Marketing, Match Affinity at Match, leads brand marketing for several brands including Chispa, the dating app for Hispanics in the U.S. Portada talked to Estacolchic to understand how her marketing efforts are impacting the above cited subscriber growth.

- Feature 05/16/2021

Tecate’s Martinez: “Our Brand Attributes and Consumer Base Align Near Perfectly with Liga MX Expansion Goals in the U.S.”

HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. To get a better understanding of the new initiative, Portada talked to Oscar Martinez, Senior Brand Director Tecate USA.

- Feature 05/11/2021

Why Brands Should Invest in Premium Content and Brand Safe Media According to AAM and El Nuevo Dia Puerto Rico

Premium content and brand safe media are key for brand advertising ROI, Kevin Rehberg, VP, Client Development, Alliance for Audited Media (AAM) and Rafael Lama, Deputy Director at El Nuevo Día Puerto Rico, tell Portada.

- Feature 05/09/2021

Canela Media’s Rafferty on the Value of Female and Minority Owned Businesses in the Media Sector

We talked to Isabel Rafferty, CEO & Founder at Canela Media to understand how women and minority-owned companies such as Canela Media* are bringing a new perspective to the table. Canela.TV is holding its upfront presentation on May 17 at 3pm est, register here: https://app.livestorm.co/canela-media/canela-upfront

- Feature 05/02/2021

Constellation Brands to Expand Hispanic Consumer Deep Dives Beyond the Top 5 Markets

Constellation Brands, the largest beer import company in the U.S. is working on consumer deep dives beyond the 5 top Hispanic markets. The company is pushing for a much wider market representation to obtain a more complete picture about the Hispanic population in the U.S.

- Feature 04/29/2021

Canela TV to Host First-Ever Upfront Presentation Unveiling New Ways for Brands to Activate Hispanic Audiences

Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, will host its first-ever upfront presentation themed “We Make It Happen / Lo Hacemos Posible” on May 17th at 3:00 pm ET. Sign up here: https://app.livestorm.co/canela-media/canela-upfront?

- Feature 04/28/2021

Numatec Launches Data-Driven Omni-Channel Media Company EKN

NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.

- Feature 04/26/2021

What Does the iOS 14.5 Update Mean for Advertisers?

Apple announced its latest update; iOS 14.5, which will require all apps to request the user’s permission in order to track them. It strengthens its position on user privacy and as a technology business looking to lead the way for protecting users’ data.

- Feature 04/21/2021

91% of Businesses Expect Their Social Media Investments to Increase Over the Next 3 Years

Nearly all business executives (91%) anticipate their company’s social media investments and budgets will increase over the next three years, and 62% of consumers note businesses that do not have a strong social presence will not succeed in the long run.

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– Feature

World-class CEO’S Unite to Champion Economic Impact of US Latino Cohort