Mexican beer Tecate will be sold in 70 markets worldwide.
Hispanics represent a huge opportunity for marketers with 57 million people adding up to $1.3 trillion in spending power. But with such large numbers comes complexity, and a struggle to form a complete picture of Hispanic consumers.
Sony Picture Television’s Irving Plonskier and AMC’s Hector Costa are two veteran executives in the Latin American and panregional advertising and media sector. We interviewed both to hear how they are trying to harness opportunities and connect with the Latin American consumer in 2017.
A new and improved edition of Portada’s Annual Conference, co-produced with MediaPost, is taking place on Wednesday afternoon and Thursday in New York City’s Yotel! To help you prepare for unparalleled networking opportunities and the best content available in the marketplace, DOWNLOAD the 20 page program and agenda!
Less than three weeks away from the start of the 2016 Major League Soccer season, the league has unveiled its new promotional campaign and tagline “Stand as One,” which will replace last year’s “Unstoppable,“designed to elevate the movement and the sport of soccer in North America.MLS new promotional effort will include customizable wallpapers , mobile by coverage through social media, mobile banners and app integrations, real-time Twitter ads, full-screen takeovers and mobile countdown clocks.
With increasing pressure from digital, broadcasters will strut their best and brightest stuff this week. Here’s what media buyers from Zubi Advertising, Horizon Media, Havas Media, Dieste, Bromley and Innocean USA expect.
Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic weeks. Now let’s look at the most important Multicultural related news that came out of the 2015 NewFronts.
Attendees of the Hispanic Music and Entertainment Marketing Forum, which kickstarts #Portada14 this Wednesday Sept. 17 in New York City, will be able to meet the members of Bachata Heightz, courtesy of Batanga, and understand what the Dominican Republic rooted and urban influenced Bachata genre is all about. What’s more they will be able to hear Bcachata Heightz sing their popular single “Dime Porque”.
Major newspaper companies are funding a new US $14.5 million round of investment into Wanderful Media, a service that digitizes and distributes the preprints (FSIs) that go out every weekend in local papers across the United States.