Toyota Targets Hispanics in Spanish Ad Featuring Diego Luna
One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targetting young Latino’s via emotional connections and a multi-channel strategy.
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Study: Millennials Spend the Most In Store and Keep Certain Retail Models Alive
First Insight has released the results of a study that examined the shopping behavior of U.S. and U.K. consumers, and found that millennials are still the biggest contributors to the success of certain retail models.
U.S. Digital Ad Revenues Surpassed the US$100 Billion Mark for the First Time in 2018
U.S. Digital Ad revenues surpass US$100 billion mark for the first time, hitting landmark US$107.5 billion in 2018, according to IAB Internet Advertising Revenue Report. Record-breaking Digital Marketing spend represents 22% year-over-year growth.
Tracking Digital Touchpoints: Volaris Seeks the Perfect Algorithm for Turning Online Behaviors into Sales
Demographics may have once been the Golden Rule for turning market segments into sales, but Volaris goes deeper with attribution that tracks and analyzes exactly what customers do online and what messaging and channels work best.
Media, Brands Gather at Portada Miami as Perry Ellis, VISA, Rappi, Pepsico and Others Share Insights Into the Advance of MarTech in LATAM
Major media and brand executives gathered at Portada Miami to share their experience and vision of the rapidly evolving landscape of marketing technology in Latin America.
CNN, Tecate, GroupM Offer Key Insights Into the Challenges of Data Facing Media Marketing Professionals
With 2.5 quintillion bytes of data created each day and 90% of the world’s recorded data being created in the last 2 years, the need to understand data is quite apparent.
Oppenheimer Funds’ Leonor Palao and BrandStudio’s Annie Grannatstein: Driving Content with Data and AI
Leonor Palao (Assistant VP of Brand Marketing and Advertising, Oppenheimer Funds) and Annie Granatstein (Head of the Washington Post’s BrandStudio) had a conversation about branded content partnerships and data-driven content at the Portada Data & Content Marketing Forum in NYC. According to a study by McKenzie, data-driven organizations are more likely to acquire and retain customers.
inQmatic’s Marcelo Rodriguez: Understanding Customers’ Needs Comes ‘First’ in the Digital Marketing World
inQmatic’s CEO Marcelo Rodriguez tells Portada how his fintech startup is using sophisticated data- and consumer-knowledge content strategies to disrupt the lending market to under-capitalized Hispanic businesses.
CNN en Español: What Are the Ways Data Can Fuel the World of Advertising?
In order to drive content strategy, brands need quality, granular data. As #PortadaLA panelists discussed, digital media allows gathering precise data that serves as a good starting point to make media, budget, and attribution decisions.
Paula’s Choice Skincare’s Rajaa Grar: ‘We Aim to Collaborate With Influencers That Authentically Love Our Brand’
Paula’s Choice Skincare’s Rajaa Grar, Senior Director, Global Brand Marketing, reveals to Portada the keys to keeping content coherent across channels and why authenticity is critical to successful influencer marketing.
Consumer Insights Roundup: Hispanics See More Movies than Average Consumers, Margaritas Are the Most Popular Cocktail…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
MasterCard, Coty, Estée Lauder, GroupM and Facebook Added to Exclusive Roundtable at Portada Miami
Major brand, agency and technology decision makers have been added to the exclusive Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub, which will be taking place during Portada Miami on April 12 in the EAST Hotel. Brand marketing leaders participating in the thought leadership function include Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC, MasterCard, Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies and Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty. Jose Maria Sanabria, CEO, GroupM Latin America and Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook have also confirmed their participation.
LPGA Star Salas Clicks With Hispanic Fans, Marketers
Global professional services firm Aon has tabbed Mexican-American LPGA pro Lizette Salas as its ambassador for the new, multitour Aon Risk Reward Challenge.
How RCI Uses Online Reviews to Improve Communications, Build Credibility and Grow Sales
RCI is finding new ways to leverage online reviews to improve customer communications, build market credibility and increase sales.
6 Marketing Trends of 2018 as Seen by Portada
With one foot in the next year, it’s time to evaluate the paths we took in 2018, and see what knowledge and best practices can help us ride the trends in 2019.
Atlanta United Builds a Latino Wall of Stars; Will They Follow the Dollars Abroad?
Off its MLS Cup victory, Atlanta United FC faces some tough decisions regarding the retention its young Latino stars. It is a challenge and an opportunity not lost on the powers that be in MLS, and one which will be key in the next level of development as a league.
30% of Consumers Will Use Smart Payment This Holiday Season, says PwC’s Consumer Markets Leader Steve Barr
We spoke to Steve Barr, Consumer Markets Leader at PwC, about consumers’ shopping behaviors during this year’s holiday season.
Amazon Makes Play for Latinos Through Soccer
As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable.
6 Experts Answer: How Can Multicultural Marketing Insights Make General Campaigns More Effective?
José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights are a valuable light in this moment of uncertainty around how to best approach multicultural marketing.
Viant’s TV Viewability and Distraction Report: 89% of US Smartphone Owners Use Their Phone While Watching TV
Viant has published the results of its TV Viewability study, in which it analyzes device ownership and distraction factors. The answer, concludes the study, is a cross-channel and retargeting strategy.
