One of the greatest challenges of consumer data collection is the issue of privacy and consent. How can companies overcome privacy issues and harness this information to deepen consumer relationships? Luis Macin, Nestlé Mexico’s VP E-Commerce, talks about Nestlé’s plans to develop wearables for consumer metrics during Portada México 2019.
Pepsi announced an integration with Telemundo’s, through which it will become the first-ever beverage sponsor of La Voz, the Spanish-language edition…
In March 2019 the D2C site AugustMcGregor was launched as a partnership between Irish UFC champion Conor McGregor and custom clothier David August. The men’s wear label offers modern suits designed to appeal to Millennials who want to follow the fighter’s confident sartorial style.
The quick-service-restaurant industry is one of the sectors that are expected to continue growing steadily in the U.S. As competition multiplies, QSR marketing needs to become more precise, and tailored for specific audiences.
Miami continues to have distinctive advantages as a media buying hub, according to Portada’s recently published 2019-2020 Panregional Marketing and Media Report, which provides Latin American Panregional Marketing Expenditures forecasts for the 2019-2024 period.
Marketers still don’t understand moms, americans choose hotels over relatives’ homes… A summary of the most relevant consumer insight research…
Realogy’s Karim Amadeo has been promoted to Manager, Multicultural & Growth Market at Realogy Holdings and CENTURY 21. We touched base to learn more about her new position and Realogy’s multicultural marketing strategy.
Through a morning of bespoke workshops and pre-scheduled 1:1 meetings, an afternoon of open conference sessions and a fun evening, Portada Los Angeles will provide attendees an ideal platform to gain new business and intelligence.
The use of artificial intelligence in marketing and advertising is turning heads and generating headlines with reports of computers’ ability to select images and colors, improve text, sift through big data to sharpen targeting and lift customer response rates.
Portada’s new report, ‘Innovative Approaches to Property and Media Rights Evaluation’, sheds light on how brand marketers can better evaluate and implement sponsorships and partnerships.
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
Out-of-home advertising continues to grow hand-in-hand with technologies that provide the consumer with an interactive experience. Unlike other traditional media, OOH is expected to grow at a booming rate in the next 3-5 years, with the global share of revenue expected to reach 24% by 2021. We talked about OOH to experts Jill Brooks (Business Development Director, U.S. at Latcom), Vanessa Hartley (Associate Media Director, Outdoor Media Alliance, Hearts & Science), Michael Lieberman (Co-Ceo, Kinetic, North America) and Leonor Palao (Creative Brand & Advertising Leader).
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
Portada’s new report, ‘How Brands Engage U.S. Hispanics: New Segmentation Approaches’, sheds light on how brand marketers can better reach this multicultural segment.
Portada is thrilled to announce the list of finalists that will yield the winning topics to be addressed at Portada Los Angeles 2020. Council System members will vote for their favorites on November 14.
Portada picked Andy Berman’s brain to find out the history, tips, and insights behind Global Mind’s meteoric rise to advertising…
We sat down with Alex Gallegos, Senior Director, Sales & Marketing at L.A. Care, to discuss healthcare marketing initiatives for Hispanic Americans in Los Angeles. In this exclusive interview, Alex talks about L.A. Care’s marketing tactics and media mix.
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
Visa’s sponsorship reached it’s first big win after the U.S. Women’s National Team won the World Cup back in June. Now, the financial company is going for more.
