Apple purchases social media company Topsy
The social media analysis company “Topsy” has been bought by Apple under a US $ 200 million deal. This suggests that Apple is aiming to expand its influence in the social media scope.
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The social media analysis company “Topsy” has been bought by Apple under a US $ 200 million deal. This suggests that Apple is aiming to expand its influence in the social media scope.
Social Networks have become a major force in the marketing space. Not just as earned media but also in terms of paid media, Andrew Speyer, VP Managing Director at Wing tells Portada. Interestingly, Speyer notes that expectations for social networking programs may be too high as agencies and clients are still finding their way in the social media space.
Major Spanish media groups with presence in the United States and Latin America are going through tough times. A look at the P&L of Unidad Editorial, Grupo Prisa ,Grupo Planeta and Vocento. Plus, Prisa’s recently sold stake in V-Me was of 42%.
What? Univision and HSN partner to launch an integrated marketing partnership. Why it matters: The deal includes product integrations of the two brands. The partnership
What? AdParlor, Adknowledge’s social media platform, will now extend its work to Twitter, as a new API partner. Why it matters: AdParlor has worked with Facebook solely
What? Facebook reported a strong third-quarter financial results with advertising revenue up 60%. Why it matters: Mobile is one of the main drivers of growth this
Gawker Media’s Kinja blogging platform now welcomes not only readers, but also publishers, and offers interesting tools for content curation.
By serving the Hispanic entrepreneurial marketplace, Crowdismo is a relatively new startup that is taking a fresh approach towards the already crowded crowdfunding market.
Lopez Negrete Communications has just opened a new office in New York City.
Telefonica is making a strategic investment in Rhapsody, which will also bundle and resell Rhapsody’s Napster music service and catalog to Telefonica mobile and broadband subscribers.
A new study finds movie industry mobile marketing is in the early stages for the Hispanic market; opening weekends and holidays represent an untapped opportunity to reach Hispanic movie goers on mobile.
Foursquare has just announced its advertising platform is now open for businesses of all sizes, all over the world.
Download Portada´s 7th Hispanic Advertising and Media Presentations Here!
What: A YaSabe study reveals that Spanish-Speaking U.S. Small Businesses are 25% more likely to have a Facebook page. But only 12% of these businesses
Facebook reported a substantial increase in mobile advertising revenues during the second quarter of 2013. Mobile ad revenues made up 41% of total advertising revenues
Craig Tucker is Owner and CEO of Tucknologies LLC a Web Design and Development company in Lansing, Michigan. Tweeting. Tweeple. Adventuritter. Twart. These are just
According to the study “Why consumers become Brand Fans” developed by Syncapse, the average value of a Facebook Fan is $174 across key consumer categories. This is an
Facebook has introduced Video on Instagram, offering users “another way to share their stories”, according to Instagram Blog. Kevin Systrom, Instagram co-founder, said the video
NBCU-owned Telemundo is partnering with Vision Critical and Symphony Advanced Media (SAM) to launch “Mi Telemundo” and “Tu Pulso Latino,” two insight communities that will
A midmorning panel at the Latin Content Marketing Forum included two journalists and a marketer (Ford) who came together to talk about the role of