In May the Online Advertising Network AudienceScience made a big move to get into the US Hispanic media market with the adquisitin of the Latin digital marketing campany Consorte Media. The acquisition was follow by an integration of Consorte’s employees, technologies and clients into AudienceScience´s structure.
Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.
Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.
The intelligence you need to know what business is being done and, more importantly, will be done. The clients, the agencies, the media and more…
Paid subscription TV for Hispanics is a big business. In fact, advertising/subscription marketing budgets of Pay TV companies are a major force in the Hispanic advertising market. DirecTV Group was the…
It all starts with a state of the art website. To be ready to advertise and promote your product, our site has to be top notch. Website design and website usability are crucial when it comes to convert Latin Internet users into buyers. This article looks at best practices on…
Santillana Publishing -which has operations in 22 states- digital marketing, is one more tool in its communications strategy…
Are first generation Hispanic-Americans still hard to reach online? How do major marketers answer this question and how does it affect their 2010 media planning? Enrique Dussan, VP Director of Communications Planning for Wing (Goya, IDT etc.), Eva May Español Marketing & Communications, Inc., Cary (Novamex) and Franklin Vargas (Marketing Director, Genius).
A Q&A with Carlos Aguirre, General Director of Grupo Radio Centro. Aguirre talks about GRC’s expansion strategy in the US, its content strategy and much more…. (Lea aquí la versión en castellano de este artículo)
Interactive Self-Service Platform was launched last week. Online Advertising Network announcement imminent? How Unvision Interactive plans to capture more advertising dollars from small and large advertisers.
Borja Perez {Telemundo}, Alejandro Przygoda {Greenhill & Co}, Chris DeWolfe {MySpace} Linda De Jesús-Cutler {GlobalHue}, Manuel Mazzanti {Starmedia}, David Dorado {Sensis}, Dino Hainline {Sensis}, Oscar Ortega {Sensis}, Diego de la Maza {Sensis}, Sage Okamoto {Listen Up Español}, Cory Brennan {Listen Up Español}, Elana Charlton {Listen Up Español}, Dan Kaswell {Listen Up Español}, Amy Roden {Listen Up Español}, Velma McConnell {Listen Up Español}.
Sara Bareilles, Liz Phair, OK Go! and Tommy Torres will join five other artists as the faces of Banana Republic’s spring and summer ad campaigns. The national campaigns will feature print advertising, window displays and billboards identifying the artists wearing the company’s clothes. [Summary of Billboard Article]
Non-traditional approaches to out-of-home and event marketing seem to be the latest trends
in both fields. Many OOH marketers have moved past the billboard and are instead seeking to reach potential customers
much closer to the point of sale in an impacting manner
After we reviewed Univision, Televisa and Telemundo in a prior report, here is why companies like Impremedia, Batanga, QuePasa and Todobebe should fare better than some of the larger more leveraged companies… Part II.
Examines how market downturn is affecting budgets, which vehicles provide best ROI, and looks at video advertising with buyers from Zenith Optimedia, Media 8, ACG…
Experts interviewed by Portada estimate that the growth rate year-to-date lies between 30% and 40% over 2007. What sectors are leading and what sectors are lagging?
Dodge Journey, Ikea and more.
