The U.S. Hispanic Advertising Market will grow between 4%-5% in 2012, according to a survey conducted by Portada in mid-October. Portada interviewed 50 client, agency and media executives
Some stories the Latin Advertising and Media World is talking about this week.
Toyota is undertaking a new major marketing initiative after its recall last year. It just announced the official launch of its marketing campaign for the all-new 2012 Camry: “It's Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers' vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior styling.
Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.
Two important campaigns targeting the Hispanic population have been introduced this week
The Media Buying Business under Alloy Media + Marketing has been acquired by Prospect Capital Corporation (NASDAQ: PSEC), a publicly traded investment company that specializes in mezzanine finance and private equity investments.
An interesting discussion has evolved about the biggest challenges marketers have to face today when considering the Copa America in our LinkedIn Forum.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
Until a few years ago a direct mailed custom publication was where it all started. Now, as Brice Bay, CEO of Enveritas Group puts it, it starts with SEO (Search Engine Optimization) around online content to drive traffic to the marketer’s site.
Huge passion drives engagement by the millions and that is something advertisers, and not surprisingly media properties, love.
An interesting discussion about the biggest challenges marketers have to face today when considering the Hispanic markets.
Quepasa Corporation, creator and operator of Quepasa.com, the popular online social network and gaming platform for the Latino community, today announced an agreement with Prisa Digital, the media company in the production and distribution of digital news, and entertainment in the Spanish and Portuguese speaking world.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
It is the crucial question. How will the publication and interpretation of the 2010 Census results impact Hispanic advertising and marketing budgets. “I believe the data will speak for itself and “sell” itself. We are in new times and this is a “New America”.
Connecting National Brands to Local Audiences
Kent Kirschner, Executive Managing Director of TRAFFIQ's Latin American team, tells Portada about the importance of the Latin American and US Hispanics market. Kirschner explains how marketers “are going to have to drastically alter their marketing strategies in the coming three to five years” to target the audience.
Marcelo Garcia Cisneros, VP of Sales for Smowtion, talks to us about how the company handles advertising, his thoughts on the digital advertising market and the recent opening of the company’s Miami office as a tool to reach the U.S. Hispanic market.
Harrenmedia, consulting media in advertising and online marketing strategies in the US Hispanic and Latinamerican markets, announced today that from now on, brands will be able to reach “Twitter” users with its new platform: Twitelligence.
