Lia Silkworth, Senior Vice President, Media Director Tapestry manages the multicultural investment and activation for Tapestry. She also oversees U.S. Multicultural for Liquid Thread, Starcom
What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two or more Latin American
..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
Recent changes in Google algorithms have paved the way for brand marketers and publishers to increase their search rankings and thus, their visibility, by investing
If there is one marketing category that is clearly growing that is Content Marketing. To make it easy: Content Marketing is when brands act like
Outbrain officially launched last week for the U.S. Hispanic market Using personalized links, Outbrain recommends content across a network of premium publishers, including CNN, Fox
El 18 de julio se desarrolló en CasaPiedra, Chile, el 8º seminario de Marketing Digital organizado por IAB Chile.
Twitter Inc. ha elegido a IMS Internet Media Services (IMS) como su representante de ventas estratégico para América Latina
Meredith Xcelerated Marketing , a division of Meredith Corporation named Georgia Galanoudis as Managing Director, Business Development (photo of Georgia speaking at last year’s Portada Fifth Annual Hispanic Digital and Print Media Conference).
Our upcoming Fifth Annual Hispanic Digital and Print Media Conference in NYC this Thursday, preceeded by Wednesday’s Emerging Hispanic Markets Forum, provides and excellent opportunity to reflect about the state of the Hispanic marketing and advertising industries.
We are excited to announce that Benjamin Jankowski, Global Media Director at Mastercard will be the keynote speaker at our Fifth Annual Hispanic Digital and Print Media Conference in NYC on September 22
Very interesting news in the content farm space*. Demand Media has acquired Emerging Cast, a Buenos Aires, Argentina, based company led by Argentinean entrepreneurs Max Goldenberg and Damián Voltes.
Make sure you get your tickets. The Early Bird to Portada’s Sept. 21 and Sept. 22 Conferences expires today. We are providing a very special early bird combo rate to attend both our “Emerging Hispanic Markets Forum” on Sept. 21 and our Fifth Annual Hispanic Digital and Print Media Conference: “Marketing to Hispanics: Taking the CMO’s Driver Seat”, on Sept. 22
IAB Conecta Mexico is one of the main annual events for Latin American Digital Media. The 2011 edition is taking place In Mexico City's Centro Banamex on July 28 and July 29.
Until a few years ago a direct mailed custom publication was where it all started. Now, as Brice Bay, CEO of Enveritas Group puts it, it starts with SEO (Search Engine Optimization) around online content to drive traffic to the marketer’s site.
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
Ford is very likely to renew its agreement with AOL to produce the Tu Voz en Tu Vida website. During a webinar organized by Joe Kutchera late last year, David Rodriguez, Marketing Manager for the Ford and Lincoln-Mercury brand, said that he is looking forward to “continue our relationship with AOL's Tu Voz en Tu Vida in 2011.”
We are in the age of POEM (Paid, Owned and Earned Media). Media planners and brand marketers plan a brand's marketing initiatives using the POEM matrix.
It's all about navigating change in the digital age. As Media's content management needs have grown, a whole industry has developed to cater to them. Enter the Content Digitizers.