Outbrain officially launched last week for the U.S. Hispanic market
Using personalized links, Outbrain recommends content across a network of premium publishers, including CNN, Fox News, Hearst, Rolling Stone, US Weekly and Fast Company.Already at work on more than 90,000 sites globally, Outbrain currently serves more than 6.5 billion page views per month.
Univision Interactive, the digital division of Univision Communications Inc., one of the leading media company serving Hispanic America, is among the first to deploy Outbrain’s platform:
- Monetization: Univision will benefit from additional page views (which will improve their advertising business) as well as an additional revenue stream powered by Outbrain’s links to high-quality third-party content. Powered by Outbrain’s proprietary algorithms, the links to recommended reading will be featured alongside Univision’s editorial content.
- Mobile: Univision installed Outbrain on both their desktop and mobile content, delivering these benefits to their audiences via mobile.
We are furthering this partnership given the successes we’ve already experienced using Outbrain’s content recommendation tools. This extension will generate a new revenue stream that benefits our audience, while meeting the rising interest from our advertisers
said Charlie Echeverry, executive vice president, Interactive Media Sales, Univision Interactive.
Outbrain’s Vice President of Hispanic Markets, Erik Cima, commented
With Hispanics rapidly approaching 20 percent of the total U.S. population, we felt that it was incredibly important to create a targeted offering, including Spanish-language capabilities, for the publishers that serve this demographic. Not only are we proud to work with such a forward-thinking publisher, but Univision’s massive penetration among U.S. Hispanics significantly boosts our footprint in this market.” Cima is a veteran sales and marketing executive who was recently brought on to drive Outbrain’s publisher and brand business across the U.S. Hispanic and Latin America markets.