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Editorial Staff @portada_online

Year 2, Number 7



  • Conde Nast Americas to launch new brand extensions and stand-alone magazines in the US and Latin America


  • Hispanic newspaper launches: What has been learned so far? Five publishers share their experiences


  • New ad-sales network bets on home-delivery


  • New national print ad campaigns targeting Latinos


  • CQ Press launches CQ Researcher en español


  • Magazines: The challenge of increasing sales at bookstores and libraries


  • How The Houston Chronicle plans to reach Latino readers


  • Content analysis: Spanish, yes but whose Spanish?

Issue 6. Q4 2003

New Spanish daily targets Mexicans on both sides of the border. Mobile Latin Americans open up new possibilities for publishers. Are direct mailers winning the

Year 1, Number 6 [2-A]


  • Grupo Prisa denies interest in Hispanic or Latin American print media

  • “Google en español” means tough choices for publishers

  • Mobile Latin Americans open up new possibilities for advertisers

  • Direct mailers increase reach to compete with Hispanic newspaper publishers

  • The Gray Lady targets Hispanics

  • Big publishers have new plans for Spanish-speaking audiences

  • Tribune launches TMC version of Hoy in Chicago

  • Four major Hispanic dailies create sales network to attract national advertisers

  • Rolling Stone hits Colombia

  • Los Angeles: US $280 million advertising dollars up for grabs in the largest Hispanic market