Editorial Staff @portada_online

• 
  
  Hispanic Newspaper Alliance of America strikes deal with Metrosuburbia to widen appeal of Hispanic print


• 
  
  Can publishers please Spanish and English speakers with one paper?


• 
  
  Hearst cancels the launch of 1 million Spanish-language weekly newspaper insert


• Print ad sales giant Publicitas creates a Hispanic agency


• Home-delivery based distibution model gains advertisers


• Will pharma advertisers respond to new niche mags?


• Panregional: A strong start in 2004


• TWSJ Spanish insert aims high-half a million circulation.


• Hoy breaks into the LA market, are they up to the challenge?

NEWS AND TRENDS
• Hearst puts a halt to Diversión
• New print vehicles for pharma advertisers
• Hot print media advertising campaigns
• Panregional: A strong start in 2004

AD-TRACKING
• El Nuevo Herald leads the pack… and a look at pharma advertising in magazines

EDUCATION
• New journalism programs try to meet the demand for skilled Spanish-language reporters

MAGAZINE CATEGORIES
• Emerging Hispanic women's mags reveal a diverse market: Will advertisers sit up and take notice?

NEW INITIATIVES
• TWSJ Spanish insert aims high – half a million circulation
• Hoy breaks into the LA market, are they up to the challenge?

Unanswered questions? Do you need more detailed information on subjects covered by Portada®? We can provide clear cut, cost effective answers. For queries and quotes for customized studies and reports, e-mail us at [email protected] or call (212)-340-4774.

Did you miss any news or insightful commentary on the events and issues shaping the business of print media for Spanish-speaking audiences? Past issues of Portada® contain a wealth of useful information for publishers and print media buyers. We will send you the issue you request for just US$ 20.

Do you need convincing tools to sell advertising more effectively? Portada®'s high quality coverage and in-depth articles are perfect for the job. To discuss rates for reprints, please email us at [email protected] or call (212) 340-4774.