The Hispanic market is the logical extension for Mexican media and advertising powerhouses. Both are entering the U.S. with an increasing speed. With more than 60% of U.S. Hispanics coming from Mexico, Mexican media companies target a similar audience in
Hispanic newspapers push into direct mail
Fortune 1,000 companies are increasingly interested in targeting Hispanics via custom publications. These companies can distribute their publications at their stores and own powerful customer lists in order to direct mail the publications to a large Hispa
Advertisers look to score goals, hit home-runs, and land punches
In the rapidly growing wireless communications industry, marketing opportunities abound; and new research indicates that the Hispanic market is one of the most promising out there. As Juan Jose Nuñez of Starmedia sees it, “The Hispanic market has a huge p
Hormel bets on the Internet to attract Latinos
Hispanic Online Media Buying: What you need to know about an expanding market
Focus on: E-Mail Marketing vs. Direct Mail
As Spanish-language media expands in the U.S., it is paramount for editors, publishers and advertisers to know what ways are best to connect with Spanish-speaking audiences. Portada® recently caught up with three very experienced editors.
Spreading The Word: IBL News and LTP Publications
DIRECTOS (DIRECT MARKETING)
Thomas Chavez (Letizia Ad Team), Susan Perez (Cruz Kravetz-Ideas), Isabella Sanchez (Tapestry-Miami), Aida Bardales (Críticas), Amy Chown (Atlanta Journal Constitution), Jesus del Toro and Carlos Puig (Rumbo).
Thomas Chavez (Letizia Ad Team), Susan Perez (Cruz Kravetz-Ideas), Isabella Sanchez (Tapestry-Miami), Aida Bardales (Críticas), Amy Chown (Atlanta Journal Constitution), Jesus del Toro and Carlos Puig (Rumbo).
More distribution in Texas and California.
A partnership with Mexico’s Grupo Reforma.
Mexican publisher will provide content.
Leo Burnett Miami branch recently hired Maria Fernanda Ordoñez as General Director for Account Services.
The beverage company bought advertising in three magazines that target Hispanics and sponsors World Cup's TV Broadcast.
Mike Cano (Impacto USA), Miguel Gomez Winebrenner (Cheskin Research), Orlando Castelblanco (Papel Media), Matt Goldberg (The Wall Street Journal), Daisy Martinez (Siempre Mujer!, Healthy Kids en Español), Manny Gonzalez (Abece).
Mike Cano (Impacto USA), Miguel Gomez Winebrenner (Cheskin Research), Orlando Castelblanco (Papel Media), Matt Goldberg (The Wall Street Journal), Daisy Martinez (Siempre Mujer!, Healthy Kids en Español), Manny Gonzalez (Abece).