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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

June 7, 2017

Sabio Mobile Hires Andrew Polsky and Jean Yap-McNamara

The mobile ad platform has appointed Andrew Polsky as SVP, East Coast Sales & Total Market Strategy and Jean Yap-McNamara as Creative Director. Both executives will support Sabio’s mission to help brands and agencies identify their target consumers.

RESEARCH: Millennials are Unable to Identify Network Brands behind Programs

Both broadcast networks and non-linear outlets face challenges with brand awareness amongst young adult audiences, according to ANATOMY’s 2017 “The Young and The Brandless” report.Young millennials who watch primarily on TV sets are, on average, better than desktop and mobile viewers at connecting broadcast program brands to network brands.