Sales Leads LatAm: Mountain Dew, Coca Cola, Dot Baires Shopping…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Juan Calvo and Leo Orsolini – Tribal
Voxxi, the site catering to acculturated Latinos that launched in November 2011 backed by investor, Dr. Salomon Melgen, has closed. The site was not able to get enough revenues and/or get a new round of financing. It is not being updated, but current content is still being monetized by ad networks. The site’s closure offers interesting lesson for other English-language media targeting acculturated Hispanics, including Fusion. Portada talked to former Voxxi employees. 6 Lessons to be learned.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
At Skyword’s “Content Rising-U.S. Hispanic and Latin American Content Marketing Workshop” in Miami’s Mandarin Oriental Hotel on April 23, from 7:30 am to 12pm you will hear from Guillermo Morrone, VP Head of Global Consumer and Priceless Cities Content Strategy at MasterCard how content is created at scale for multiple markets around the world.
Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers