MediaCom wins P&G LatAM digital media account
Mediacom has won the P&G digital business for Latin America and the Caribbean, sources confirmed to Portada. The business used to be done by Starcom MediaVest Group.
Mediacom has won the P&G digital business for Latin America and the Caribbean, sources confirmed to Portada. The business used to be done by Starcom MediaVest Group.
Hispanic YouTube stars come out of nowhere … Una chica makes some videos in her bedroom. Two years later, maybe she’s talking to 15 other kids – or maybe she has 7.5 million subscribers to her YouTube channel. How Hispanic stars are born on YouTube and create content for a global audience.
What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase