Sounding Off: Abel Delgado – “The Top Marketing Trends that Will Dominate 2014 in Latin America”
Based on our work, we think that 2014 will bring an increased focus on the following: RTB, Native advertising, Social TV, Mobile…
Based on our work, we think that 2014 will bring an increased focus on the following: RTB, Native advertising, Social TV, Mobile…
American ad shops have never produced more copy in Spanish, and too much of it is impaired. Even the Hispanic agencies produce Spanish copy that is misspelled and ungrammatical. When the copy is grammatical and spelled correctly, it often contains pidgin vocabulary: oficinas corporativas for domicilio social, contraparte for homólogo. Yes, Spanglish stalks advertising’s virtual enclosure, as the ghastly phrases ciertas restricciones aplican and oferta por tiempo limitado propagate remorselessly.