What? StartMeApp has launched Mobile RTB Exchange Why it matters? StartMeApp’s Mobile RTB Exchange connects advertisers, agencies and trading desks, publishers, mobile ad networks and other exchanges in
Chrysler is moving its creative account in Mexico to U.S. Hispanic agency Richards/Lerma after a pitch, an unusual move. Media will continue to be handled by UM.
What are bloggers and what should their role be? More specifically what is the role of bloggers in Hispanic Media? Unfortunately many bloggers are not
The party was in New York City this month, where the TV Upfronts took place. Also in the Big Apple in late April the digital