What? StartMeApp has launched Mobile RTB Exchange
Why it matters? StartMeApp’s Mobile RTB Exchange connects advertisers, agencies and trading desks, publishers, mobile ad networks and other exchanges in a programmatic buying and selling of mobile media in Latin America and worldwide.
StartMeApp has announced the launch of StartMeApp Mobile RTB Exchange, connecting advertisers, agencies and trading desks, publishers, mobile ad networks and other exchanges around the globe in the real-time, programmatic buying and selling of mobile media in Latin America and worldwide.
StartMeApp’s Mobile RTB Exchange enables advertisers, agencies and demand-side platforms (DSPs) to automatically place split-second bids for the purchase of mobile content.
While connecting with other leading ad networks worldwide, as well as ad networks in Latin America and around the globe, StartMeApp Mobile RTB Exchange also facilitates advertisers, agencies and publishers to use those platforms to access the StartMeApp exchange auctions for an extensive inventory of Latin American and global mobile content available through StartMeApp’s relationships with all major publishers worldwide.
The StartMeApp Mobile RTB Exchange is an automatic, real-time auction platform that makes use of StartMeApp’s own proprietary RTB technology. StartMeApp Mobile RTB Exchange serves mobile ads in 120 countries and delivers 30 billion impressions monthly across its mobile advertising platform worldwide.
StartMeApp was launched in 2011 and has clients like Coca Cola, Skype, Audi, Adidas, Air France, Fox Latino, Chevrolet, Samsung, Microsoft, Peugeot, Allianz, Claro, Despegar.com and others.