comScore introduces product to reduce Ad Spend Waste
comScore announced the launching of a new product Brand Survey Lift Pulse – BSL Pulse– that enables “In-Flight campaign optimization to improve targeting, maximize yield
comScore announced the launching of a new product Brand Survey Lift Pulse – BSL Pulse– that enables “In-Flight campaign optimization to improve targeting, maximize yield
La gente se mueve, cambia de puesto, es promovida… y Portada te lo cuenta. Javier Campopiano – Draftfcb. Marcio Juniot – Leo Burnett Tailor Made.
Nuevos movimientos en los departamentos de mercadotecnia de las empresas y en las agencias, que afectaran al gasto publicitario orientado al mercado latinoamericano. Una columna
Social Media Advertising is becoming a major ad category. Researcher BIA/Kelsey forecasts that by 2016 US$ Social Media Advertising volume will double to US $9.2