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comScore introduces product to reduce Ad Spend Waste

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comScore announced the launching of a new product Brand Survey Lift PulseBSL Pulse– that enables “In-Flight campaign optimization to improve targeting, maximize yield and reduce wasted Ad spend”, according to the company.
BSL is an integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time.

There is a growing need for real-time campaign effectiveness results that are truly actionable, meaning they provide not just quick insights but also meaningful metrics that enable course-correction in real-time

said Anne Hunter, Senior Vice President, Advertising Effectiveness at comScore.

BSL Pulse is currently available in 23 markets worldwide, with additional market rollouts occurring in the coming months.

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