Portada entrevistó a Jimena Urquijo (foto), Vicepresidenta de Desarrollo de Negocios de Kantar Media-TGI Latina. Jimena Urquijo nos platicó sobre la importancia del contenido generado por usuarios (UGC “User Generated Content)
Digital advertising sales on Hispanic newspaper websites have not yet been the revenue driver they could be, with the exception, perhaps, of Impremedia digital sales and some efforts of Latin American newspapers to monetize their U.S. Hispanic traffic.
Gigigo Group es un holding español de empresas dedicadas al desarrollo y servicios para móviles. Poseen oficinas en España, Corea y Filipinas para abarcar el mercado asiático y recientemente han expandido sus operaciones a Latinoamérica con la apertura de una nueva oficina en México. Entrevista a Javier Díaz.
Digital agency Profero, just announced that it has invested in the Vox Collective, to build a new digital centric agency targeting the U.S. Hispanic and Latin American markets. The new agency is called VoxProfero.
New Leadership at Publicitas & Charney Palacios. The Latin American and US Hispanic media placement firm announced that Lucio Grimaldi is the new leader of the Publicitas unit in Miami, including its sales and media relations efforts for the Latin American region.
HUNT Mobile Ads, la red de publicidad móvil para el mercado de habla Hispana y Portuguesa, anunció hoy que han abierto su nueva oficina en Sao Paulo – Brasil para reforzar su presencia en el mercado Brasilero.
Profile of the Tampico Beverages Piñata Bash' Campaign
Martha Gerdes is VP of Marketing at Tampico Beverages. Tampico recently announced the launch of an interactive “Pinata Bash” social media contest and 3D Facebook app to promote its 20-ounce, single-serve, refrigerated juice drinks among young adults in target markets nationwide.