Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

February 6, 2012

Did 2012 Superbowl Advertisers ignore the Hispanic Demo?

All the wonderful ads of last night’s 2012 Superbowl have been praised, but one thing is not clear yet. Have these ads appealed to Hispanics? Have Hispanics even been taken into account? Fox News recently reported that the 2011 Superbowl drew an average of 10 million Hispanic viewers, making last year’s broadcast on Fox the most-watched television show in history among U.S. Hispanic viewers beating out the 2010 World Cup final.