A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Abbott Nutrición – Guatemala
Leo Burnett Guatemala announced four new accounts. Abbot Nutrición has chosen the agency to manage its brands Pediasure, Ensure, Ensure Advance and Glucerna in the country. Luis Prieto leads the agency in Guatemala.
- Etihad – Global
MediaCom and LBi have won Etihad’s global media accounts following a multi-agency review. WPP agency MediaCom will handle media planning and buying, and LBi will be responsible for the digital media strategy, search and affiliate marketing. The incumbent on the media buying account was OMD, which had held the business since 2005.
- Tribal DDB – Argentina
DDB´s digital agency Tribal starts operations in Argentina with Herán Jáuregui and Walter Ioli as its directors.
- Mobext – Colombia
Havas Digital has opened a new branch of Mobext, it´s mobile agency, in Colombia. Mónica Gómez has been appointed Director. Mobext has presence in Argentina, Brazil, México and Chile. Mobext has worked for Coca-Cola, Nike, Barclays, McDonald’s, Volvo and el Real Madrid Club de Fútbol, among others.
- Aruba Tourism – Global
Aruba Tourism has called a review for its public relations efforts and its advertising business. The ad business includes both creative and media efforts, both of which are now handled by Deutsch in New York. The Concept Farm, SapientNitro and People, Ideas & Culture are the agencies struggling for the ad account.
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
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