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January 17, 2012

Portada Survey: Mexico – Advertising to grow 7% in 2012

During Portada’s recent Media and Advertising Forum presented in Mexico City, we conducted a survey among attendees (clients, agencies, and media) about their forecasts for 2012, the challenges they expect to face, the ad categories that will invest the most in Mexico, and what, in their opinion, Mexico will be able to “export” to Latin America and U.S. Hispanic market. The weighted average of their responses about 2012 ad growth translates into an expected growth rate of 7% in 2012.

Portada Survey: Mexico – Advertising to grow 7% in 2012

During Portada’s recent Media and Advertising Forum presented in Mexico City, we conducted a survey among attendees (clients, agencies, and media) about their forecasts for 2012, the challenges they expect to face, the ad categories that will invest the most in Mexico, and what, in their opinion, Mexico will be able to “export” to Latin America and U.S. Hispanic market. The weighted average of their responses about 2012 ad growth translates into an expected growth rate of 7% in 2012.

Tribune’s Hoy Los Angeles relaunches website

The LA Times Media Group announced the launch of the Spanish-language website Hoylosangeles.com . The site will be the online home of LATMG’s weekend paper Hoy Los Angeles and will also post some translated stories from the LA Times.

UPDATED: EPMG launches Hispanic Newspaper Digital Network

EPMG, the multicultural media placement firm based in San Diego, CA, announced the launch of its digital division, which focuses on the development of digital properties including web and mobile sites, online banners, and rich media advertising.