Starting on February 14, MGM Network Latin America is introducing a new 24 hour entertainment and lifestyle channel aimed at Hispanic women called ELLA.

Full of entertainment and lifestyle programs, the network offers a combination of original productions and purchased programming. At first, MGM Networks Latin America will invest around US$ 1.5 million in content, which will be organized into six different categories: Family, Look, Space, Flavor, Being and the Ella section on weekends.

"ELLA will keep audiences entertained with practical and creative series, excellent formats, award-winning movies from Latin America and exclusive reality shows. All in one network," said Melvin Pérez, President of MGM Networks Latin America.With its logo -a butterfly and the tagline "Everyday"- the company intends to showcase its philosophy: Hispanic, feminine, something that all women in the US will want to connect to on a daily basis, whether it's online or on the air.|

ELLA's complete catalog will be presented at NATPE, during a special event on January 24 for the press and clients.


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