Twitter Inc., the microblogging service with more than 100 million users, received a $300 million investment from Saudi Prince Alwaleed bin Talal as it pushes through a redesign of its site to attract advertisers.
Mexico’s Televisa, Latin America’s largest media group, said Wednesday it will swap its 40.8 percent stake in Spanish television network La Sexta for a 14.5 percent stake in production firm Imagina Media Audiovisual, also based in Spain.
Paco Baró {D6}, Carlos Santi {Leo Burnett}, Mark Twyman {GI Dynamics}
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Twitter Inc., the microblogging service with more than 100 million users, received a $300 million investment from Saudi Prince Alwaleed bin Talal as it pushes through a redesign of its site to attract advertisers.
EC Hispanic Media is launching El Punto Semanal, a Spanish – language weekly for the Los Angeles market in the first quarter of 2012. The free publication will have a circulation of 140,000 and will be distributed via rack card at retailers and street racks to a large extent using El Clasificado’s current distribution system.
Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth slowed during the third quarter and was up 0.4 percent compared to last year.
Spending among the ten largest advertisers in the first nine months of 2011 was $11,826.3 million, a 1.4 percent decline compared to a year ago. Among the Top 100 marketers, a diversified group accounting for more than two-fifths of all measured ad expenditures, year-to-date budgets fell 0.3 percent.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Mexico’s Televisa, Latin America’s largest media group, said Wednesday it will swap its 40.8 percent stake in Spanish television network La Sexta for a 14.5 percent stake in production firm Imagina Media Audiovisual, also based in Spain.
Manuel Abud is the new president of the Telemundo Station Group.
Paco Baró {D6}, Carlos Santi {Leo Burnett}, Mark Twyman {GI Dynamics}
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
The Cisneros Group of Companies is placing is strong bet in the Hispanic mobile advertising market. It just announced the launch of its new business enterprise, RedMas, a Hispanic Mobile Ad Network and Mobile Studio.
NBC is launching the latest in a slew of new English-language Latino online news sites, the Associated Press reports.