A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Philips – Global
Philips has appointed Ogilvy & Mather to handle its global account. The account is estimated in 500 million dollars.
- Unilever – Global
Unilever is launching a global review. The review follows Unilever unveiling ambitions to double the size of its business by 2020, while reducing its environmental impact. The account is estimated in 6 billion dollars. The massive review, which will include both media planning and buying, is set to begin in January.
- BMW – Global
BMW is preparing a marketing push behind its 6 Series Gran Coupé. The 6 Series Gran Coupé is set to be unveiled at next year’s Geneva International Motor Show in March.
- D6 – Spain / Peru
The Spanish agency D6 has won the account Canal+. Until now, the agency was managed altogether by El Laboratorio and D6.
D6 also announced the opening of a new branch in Peru. The new office will be in charge of Paco Baró. Among its clients: Oregon Foods, Big Cola, Newleaf, Comité internacional de la Cruz Roja Perú, Revista Caretas and la Universidad San Martín de Porres.
- Galderma – Brazil
The Brazilian agency Loducca has been appointed by Galderma to manage its account in Brazil. Loducca also handles the accounts of Peugeot, Bayer, Nextel and MTV.
- Eletrobras Eletronuclear – Brazil
Eletrobras Eletronuclear has launched a review for its account in Brazil. Agencia3, OCP and Giacometti are the contenders for the account.
- Motorola – Argentina
Human has been hired by Motorola to handle its account in Argentina. Human will be in charge of Motorola´s integral communication planning in the country.
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
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