A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Philips – Global

Philips has appointed Ogilvy & Mather to handle its global account. The account is estimated in 500 million dollars.

  • Unilever – Global

Unilever is launching a global review. The review follows Unilever unveiling ambitions to double the size of its business by 2020, while reducing its environmental impact. The account is estimated in 6 billion dollars. The massive review, which will include both media planning and buying, is set to begin in January.

  • BMW – Global

BMW is preparing a marketing push behind its 6 Series Gran Coupé.  The 6 Series Gran Coupé is set to be unveiled at next year’s Geneva International Motor Show in March.

  • D6 – Spain / Peru

The Spanish agency D6 has won the account Canal+. Until now, the agency was managed altogether by El Laboratorio and D6.

D6 also announced the opening of a new branch in Peru. The new office will be in charge of Paco Baró. Among its clients: Oregon Foods, Big Cola, Newleaf, Comité internacional de la Cruz Roja Perú, Revista Caretas and la Universidad San Martín de Porres.

  • Galderma – Brazil

The Brazilian agency Loducca has been appointed by Galderma to manage its account in Brazil. Loducca also handles the accounts of Peugeot, Bayer, Nextel and MTV.

  • Eletrobras Eletronuclear – Brazil

Eletrobras Eletronuclear has launched a review for its account in Brazil. Agencia3, OCP and Giacometti are the contenders for the account.

  • Motorola – Argentina

Human has been hired by Motorola to handle its account in Argentina. Human will be in charge of Motorola´s integral communication planning in the country.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:

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Company
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Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

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Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.

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Portada Staff

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