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November 2, 2010

Marketer Interview: Unilever- E. Tron: “Ideas that are easily adapted to local markets”

Enrique Tron, Communication Channels Director at Unilever Mexico, has been part of the Latin American and panregional advertising scene for a long time. In the late nineties he worked in an agency in Miami and now he is the main marketing and advertising executive at Unilever in Mexico City. As such he has major responsibilities over the marketing and advertising at Unilever both panregionally in Latin America and in Mexico.

Marketer Interview: Unilever- E. Tron: “Ideas that are easily adapted to local markets”

Enrique Tron, Communication Channels Director at Unilever Mexico, has been part of the Latin American and panregional advertising scene for a long time. In the late nineties he worked in an agency in Miami and now he is the main marketing and advertising executive at Unilever in Mexico City. As such he has major responsibilities over the marketing and advertising at Unilever both panregionally in Latin America and in Mexico.

Kohl’s targets Hispanics through Radio and TV

Beginning 11/8, Kohl’s will run national TV and radio spots aimed at Latino consumers. The television spot will air on programs including Univision Primetime novellas, Despierta America and El Gordo y la Flaca. Key sales events of the season will also be supported with 15- and 30- second TV and radio spots.

Portada Quick Hits: An Interactive Don Quixote, Kansas Business Journal, Mira!

Spain's National Library has unveiled its first interactive book, 'Don Quixote', which has been digitalized on the Internet to offer readers additional content that will help them to better understand Miguel de Cervantes' work with tapes, music and maps of the travels of the clever knight-errant and his faithful squire, Sancho Panza.

Marketer Interview: Unilever- E. Tron: “Ideas that are easily adapted to local markets”

Enrique Tron, Communication Channels Director at Unilever Mexico, has been part of the Latin American and panregional advertising scene for a long time. In the late nineties he worked in an agency in Miami and now he is the main marketing and advertising executive at Unilever in Mexico City. As such he has major responsibilities over the marketing and advertising at Unilever both panregionally in Latin America and in Mexico.