November 2, 2010

Marketer Interview: Unilever- E. Tron: “Ideas that are easily adapted to local markets”

Enrique Tron, Communication Channels Director at Unilever Mexico, has been part of the Latin American and panregional advertising scene for a long time. In the late nineties he worked in an agency in Miami and now he is the main marketing and advertising executive at Unilever in Mexico City. As such he has major responsibilities over the marketing and advertising at Unilever both panregionally in Latin America and in Mexico.

Read More

Marketer Interview: Unilever- E. Tron: “Ideas that are easily adapted to local markets”

Enrique Tron, Communication Channels Director at Unilever Mexico, has been part of the Latin American and panregional advertising scene for a long time. In the late nineties he worked in an agency in Miami and now he is the main marketing and advertising executive at Unilever in Mexico City. As such he has major responsibilities over the marketing and advertising at Unilever both panregionally in Latin America and in Mexico.

Read More

Kohl’s targets Hispanics through Radio and TV

Beginning 11/8, Kohl’s will run national TV and radio spots aimed at Latino consumers. The television spot will air on programs including Univision Primetime novellas, Despierta America and El Gordo y la Flaca. Key sales events of the season will also be supported with 15- and 30- second TV and radio spots.

Read More

Marketer Interview: Unilever- E. Tron: “Ideas that are easily adapted to local markets”

Enrique Tron, Communication Channels Director at Unilever Mexico, has been part of the Latin American and panregional advertising scene for a long time. In the late nineties he worked in an agency in Miami and now he is the main marketing and advertising executive at Unilever in Mexico City. As such he has major responsibilities over the marketing and advertising at Unilever both panregionally in Latin America and in Mexico.

Read More