Beginning 11/8, Kohl’s will run national TV and radio spots aimed at Latino consumers. The television spot will air on programs including Univision Primetime novellas, Despierta America and El Gordo y la Flaca. Key sales events of the season will also be supported with 15- and 30- second TV and radio spots.
Throughout November and December, Kohl’s will promote sales events with nine homepage takeovers on sites such as AOL and Yahoo! This year, Kohl’s will also have a presence on Oprah.com to seed messaging prior to the 1/1 launch of OWN and an expanded paid advertising presence on Facebook.