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May 21, 2010

Content for the Latin World: Vanidades

Few weeks ago, we looked at BBC Mundo content offerings, the site in Spanish of BBC. Today we looked into Vanidades, one of the most popular Televisa´s magazine.

Presidente Beer Taps ViVA Partnership for U.S. Marketing

Presidente Beer, a lifestyle brand in the Dominican Republic that is fast gaining popularity in the U.S., has tapped ViVA Partnership (https://www.vivamia.com/) a full service U.S. Hispanic and multicultural marketing firm, to create a substantial “buzz” within mainstream markets, helping advance the brand to a leadership position for imported Latin beers.