Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

April 27, 2010

Media Maquiladora Executives to Help Build Traffiq Latino, a Market for Spanish Digital Media

TRAFFIQ®, a digital media platform that brings together advertisers and publishers, announced an initiative to create a direct marketplace for Spanish language digital media inventory. The TRAFFIQ Latino team will target the $5B Hispanic advertising industry, where spending was up in 2009 in sharp contrast to the broad advertising industry, according to the Association of Hispanic Advertising Agencies (AHAA).

More on Media Maquiladora, the Traffiq Venture

Recently we published an article on Media Maquiladora, a new company formed by former Papel Media employees. We spoke with Kent Kirschner CEO of Media Maquiladora about his company and whether the brothers John and/or William Trainor have an interest in Media Maquiladora.