Changing Places [41-A]
07/24/2006
Robert Turner[Azteca America], Derek Messana [AdConexión L.A], Andy Checo [PuntosaludUSA.com]
July 24, 2006
Strategic Research Institute is acquired by ALM
07/24/2006
The producer of several Hispanic marketing conferences will continue to operate from its current locations in New York City and Los Angeles.
Changing Places
07/24/2006
Robert Turner[Azteca America], Derek Messana [AdConexión L.A], Andy Checo [PuntosaludUSA.com]
Air France, Bancomer, Kraft, US Army and Western Union Buy Digital Media
07/24/2006
Companies buy US Latino market digital media and international Spanish language markets throughout the world.
Revenue-generating Event Auctions Hit South America and U.S. Hispanic Print Landscape
07/24/2006
Colombia’s El Tiempo partners with CityXpress in new initiative that brings event auction model to South America.
Equal Opportunity? Government Launches Study to Determine Fairness of Federal Minority Ad-Study
07/24/2006
Chronic under-investment in minority owned media spurns investigation.
Content: Editorial Televisa and Efe Cut a Deal…
07/24/2006
Efe to provide Editorial Televisa with photo content.
Advertising Campaigns: Jeep Compass Media Buy Has a Significant Hispanic Element
07/24/2006
Media buy includes several print and digital media properties specifically targeting Spanish-speaking audiences.
Advertising Campaigns: Lactaid continues Large-scale Investment
07/24/2006
High rate of lactose-intolerance among Hispanics behind company’s marketing strategy.