October 31, 2005

Latina & Associates and Healy Media, Inc., publishers of El Latino and Diario Latino, respectively, have reached an agreement to permanently resolve their legal disputes.

A report on the conference “Culturally Speaking – Marketing to Latinos in English” at the Maritime Hotel in New York City: Media and advertising executives discussed the latest developments and trends in this rapidly growing niche market.

From 2002 to 2004 the Hispanic adult population in the 87 metropolitan markets increased by 16 percent while the number of Hispanic college graduates increased by 22 percent. 18.9 percent of Hispanic college graduates are heavy newspaper readers.

The new campaign for the 2006 Dodge Ram 1500.

Spanish Yellow Page Directory publisher Cobalt Publishing recently acquired two Floridian Spanish-language Yellow Page Directories. Jonathan Blue, Managing Director of Blue Equity, LLC, the owner of Cobalt Publishing, talks to Portada® about the acquisition and his expansion plans.

The Plymouth, MN, based agency is seeking to expand its Hispanic print media buying power.

A report on the conference “Culturally Speaking – Marketing to Latinos in English” at the Maritime Hotel in New York City: Media and advertising executives discussed the latest developments and trends in this rapidly growing niche market.