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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

 

  • Verisure Securitas Direct Group

descargaOMD has won the Latam & Europe media strategy and activation business for ‘smart alarms’ home security systems supplier Verisure Securitas Direct Group following a pitch, according to Mediapost. Markets include 11 territories in LatAm.

 

  • Grupo David

descarga (1)LINKS Worldgroup – a full-service marketing communications agency with focus in Latin America  – has announced that it has been selected as the public relations agency of record for Grupo David, a Panama-based leader in distribution and retail marketing in Latin America and the Caribbean.The agency will develop and execute comprehensive public relations plans and support marketing campaigns in Latin America and the Caribbean (Barbados, Bolivia, Colombia, Costa Rica, Curacao, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana and Panama)  for Grupo David’s brands — Victoria’s Secret Beauty and Accessories, Bath & Body Works, American Eagle, La Senza, Claire’s, Gymboree, Clarks, and The Children’s Place. LINKS Worldgroup has extensive experience in managing communications and marketing for top brands within the consumer goods, lifestyle, luxury and tourism sectors, such as Safilo Group; Ferretti Group Luxury Yachts; Olympus Digital Cameras; Armani Casa Miami; Marriott International brands; HighGate Hotels brands; JetBlue; among others.

  • LATAM Cargo

descarga (3)LATAM Airlines Group has announced the creation of a new, single brand for its cargo affiliates. The LATAM Cargo brand will unite LAN CARGO, TAM Cargo, LAN CARGO Colombia and Mas Air, becoming the largest cargo airline group in Latin America. The move is part of LATAM Airlines Group’s identity consolidation process.With 140 destinations in 29 countries, the LATAM Cargo group of airlines brings together the best of the former brands and unites their identities, while connecting Latin America and the world through the transport of the region’s most emblematic products.Changes to the company’s image will start to become visible during the first semester of 2016 and will continue to be rolled-out during the next three years. These changes will not impact the operation or the service delivered to customers.

  • Dynamic International Airways

Dynamic International Airways announces connection to Latin America by launching new services to the Caribbean and Mexico starting summer 2016. Beginning early May, Dynamic will be servicing non-stop flights from New York JFK to Cancun, Mexico and Punta Cana, Dominican Republic.  Further, in June, Dynamic International Airways will serve Los Angeles LAX to Cancun, Mexico. Dynamic passengers can also expect services to San Juan, Puerto Ricoand Punta Cana, Dominican Republic in the near future. All services will be non-stop and will give passengers the opportunity to connect to additional destinations throughout North and South America.

 

  • Westin Hotels & Resorts

imagesStarwood Hotels & Resorts Worldwide, Inc. has announced that Westin Hotels & Resorts will expand its presence in Latin America with the development of the brand new Westin Monterrey set to open in 2019. The signing is part of Starwood’s aggressive growth strategy in Latin America and Mexico and marks the debut of the Westin brand in Mexico’s second largest city. Developed by Desarrollos Missouri and managed by Starwood, The Westin Monterrey will join the brand’s portfolio located in key markets, including Mexico City, Guadalajara, Los Cabos, Cancun and Puerto Vallarta.

  • Homewood Suites by Hilton

descarga (6)Homewood Suites by Hilton, part of Hilton Worldwide’s industry-first All Suites category, announced the signing of Homewood Suites by Hilton Cabo San Lucas. Now under construction, the property is scheduled to open in Q4 2016. The agreement is Homewood Suites’ third in the region and second in Mexico.Hilton Worldwide currently has a portfolio of approximately 90 hotels and resorts open and welcoming travelers in Latin America, including more than 40 properties in Mexico.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Sedano’s /República

7fbd032d42c6c5e6213487b26c4f8a95_400x400 Miami-based indie agency República has released it new campaign promoting Florida supermarket chain Sedano’s, where it suggests everyone can feel a little more Latin with the help of some rice and platanos. Sedano’s, which has 34 locations in the South Florida/Orlando area, wants to appeal to young people who face the same problem no matter what race or gender they may happen to be: nobody has time to cook! The TV spot will run in both English and Spanish. The campaign includes banner ads asking us how Latin we feel today and a “Latino Meter” that promises to measure just how spicy our personal flavor might be with questions like this one:

 

  • Publicis

nnnPublicis is restructuring its 2 New York Health Agencies: Publicis Life Brands Medicus and Digitas Health.LifeBrands will be consolidated into one.The two agencies will continue to operate under their current names and share the same building. They will, however, operate as one when it comes to shared accounts. Publicis last week announced a major reorganization of its media agencies.

 

 

  • 5 Rabbit Cervecería

mbmbbIn perfect time for Illinois primary, Latino-owned brewery 5 Rabbit Cervecería started bottling a limited run of its “Chinga tu Pelo,” a Latin-American insult that literally translates to “fuck your hair.”The beer was originally known as “Trump Golden Ale” but was rebranded after founder Andres Araya realized he did not want to brew for the Chicago Trump Tower after Trump’s inflammatory, racist comments about Mexican immigrants.

 

 

  • Harley-Davidson

descarga (3)Agency Wolfes is behind Harley-Davidson’s latest “Live Your Legend” new global campaign. The 30-second “One Day” opens on a young boy playing in the driveway, whose ears perk up at the sound of a motorcycle. The brand aims to target a younger demographic with “One Day” clearly fits into that profile, though it isn’t targeted specifically at any one demographic.Future spots in the campaign will focus on new and recently launched Harley-Davidson models, such as the Forty-Eight, Iron 883 and  Street Glide Special.

  • Westin Hotels & Resorts

descarga (2)Westin Hotels & Resorts is promoting a new global and more energetic identity.The redesign seeks to mirror in the brand’s messaging “For a Better You” tagline.The Starwood Hotels & Resorts new identity includes new and brighter colors producing an editorial feel. Westin invested about US$1 million in its new brand identity.The company, which handled all aspects of the redesign in-house, including video production, was inspired by Instagram and studied other wellness brands for style ideas.The new look and feel will stretch across all hotel assets, from brochures and posters to stationery and key cards. The design will also mix into Westin’s social media efforts, and could find its way into some hotel sales and marketing materials.The brand expects its new visual language to live for at least five years and speak to a variety of consumers.